July 12th, 2010
RT @unionorganizing Union organizing leaflets that work: http://ht.ly/1NOg0 We just found this May 19 profile on our work with Teamsters Canada. Like the concept of using social proof to validate claims. Thanks Jason!
Tags: organizing, union communications
Posted in Online | No Comments »
June 25th, 2010
The latest issue of Campaigns and Elections Canada hit the virtual stands yesterday. It focuses on social media tools in campaigning and features an article on online video by our own Marie Della Mattia. The whole issue is free to view here.
Tags: campaigns, canada, elections, Online, Social Media, video
Posted in General, Training & Coaching | No Comments »
June 18th, 2010
Journey
Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.
Join us for the Journey. It’s only 30 seconds but we hope this moves you as much as we were moved. Thanks to our friends at the Manitoba Nurses’ Union and Frantic Films for your wonderful collaboration on this spot.
Tags: branding, nurses, union advertising, video
Posted in General, Public Services | No Comments »
June 11th, 2010
NOW President and CEO Marie Della Mattia spoke with delegates at the Federation of Community Social Services of BC 28th Annual General Meeting: Responding to the Call. She reported on strategic communications work done with the Roundtable of Provincial Social Services Organizations. Who is our audience? What is our message? And what makes our message believable? Giving our sector a bigger voice: a strategic communications framework.
Tags: positioning, strategic communications, strategy
Posted in General, Training & Coaching | No Comments »
May 27th, 2010
A government privatization in just one region – how do you make the public care?
The challenge for BC Ambulance Paramedics is to define the problem in a way that gets people to pay attention. We think we’ve achieved that with this radio and print campaign.
Tags: anti-privatization, paramedics, Public Services, union advertising
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May 19th, 2010
Stay Out of Gangs — English (Government of Manitoba)
'Stay out of gangs' was an ad written and produced for the Government of Manitoba. Focus group tested against other options in Manitoba youth detention centres, it was selected by ex-gang members as the most telling account of what the harsh realities of that life are for youth. This is the English version.
How to talk to young people about risky behaviours? We believe preachy is never effective. Young people in the justice system told us to be frank about the brutal side of gang involvement. Here’s the spot that just took home multiple Summit Creative Awards.
Tags: crime prevention advertising, social marketing
Posted in Awards, General | No Comments »
May 18th, 2010
Investing (Manitoba Government Employees’ Union)
Our friends at the MGEU (Manitoba Government Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.
This MGEU TV campaign takes up the cause of the people who provide home care for seniors, people with disabilities and people with mental illness. The public does care about public employees’ working conditions – when they see the connection to them and their families. This spot and 3 others won NOW & the MGEU 3 Summit Awards for Political Broadcast Advertising in 2010.
Tags: Public Services, union communications
Posted in Awards, General, Public Services | No Comments »
May 18th, 2010
A lot of reasons (Manitoba Health)
This ad by Manitoba Health looks at easy ways to help people reduce their diabetes risk.
Who among us likes to be told how to eat? Nobody likes to hear someone point out our bad choices. But Manitoba Healthy Living took on that tricky assignment when they chose to tackle the problem of diabetes through social marketing.
We think a light tone worked well here, balanced with a frank look at the excuses we all use. Together with an interactive website this spot brought home another social marketing win at the Summit Creative Awards.
Tags: diabetes prevention, health advertising, social marketing
Posted in Awards, General | No Comments »
May 5th, 2010
A powerful combination – public employees in Saskatchewan partnered with M.A.D.D. for their message on public liquor stores and youth safety
Tags: health advertising, Public Services, union communications
Posted in General, Public Services | No Comments »
April 30th, 2010
Journey
Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.
Thanks, CreativeUnions! This week’s feature is the Manitoba Nurses’ Union spot described as “a touching video” http://ow.ly/1FoCf
Tags: union advertising, union communications
Posted in General | No Comments »
A government privatization in just one region – how do you make the public care?