When the dust settled on Tuesday night, Rachel Notley and the Alberta NDP had won a stunning victory—and electrified activists from coast to coast to coast. Alberta is a progressive communicator’s “New York, New York”: if we can make it there, we’ll make it anywhere.
So how did the woman who is now premier-designate of Alberta create the magic that propelled the NDP to victory? Because while she didn’t cause the scandals and cynical manipulation that derailed the PCs or the chaos that plagued the Liberals, Rachel and her party were well-prepared to make the most of the opening when it came.
I’ve just posted an article in our NOW Strategy section suggesting six ways Rachel Notley laid the groundwork for the Alberta NDP’s victory. For instance:
Get ready: Yes, Alberta was clearly ready for Rachel…but Rachel was also ready for Alberta. She worked hard on her message and her connection with voters, and that work began long before she was elected leader. It paid off throughout the campaign, and nowhere was that more evident than in the TV debate. In the face of a relentless attack, she kept her cool, stayed on message and even maintained a sense of humour.
Be real: Rachel’s quick wit and highly-tuned bullshit detector are matched by her genuine caring for people, her sense of community and her passionate belief in what the NDP stands for. She had the confidence to let that all shine through authentically; none of it felt forced or insincere. And voters — and the media — clearly recognized it.
Check out the full article here… and let’s talk about what lessons (and inspiration!) you drew from Rachel’s victory. What do you think communicators can learn from Tuesday night’s results?
Photo from Rachel Notley’s Facebook Page.