January 25th, 2012
NOW’s election work has been singled out for recognition again, this time in the 2012 international Reed Awards, sponsored by Campaigns & Elections magazine. The Reed Awards are selected by a panel of expert judges.
Christy Crunch (BC NDP)
This 2011 BC NDP ad was launched to define the newly elected Liberal Leader and Premier: Christy Clark. While maintaining a light approach, it still took a hard shot at her personal political history and linked her to the policies of the exiting leader.
The Greg Selinger/Manitoba NDP 2011 campaign has been chosen as a finalist with 5 other campaigns around the world for Best International Campaign. The TV spot “Christy Crunch”, created for the BC NDP, is also a finalist for best TV spot outside of the USA.
Tags: Awards, campaigns, elections, international
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October 27th, 2011
Brother (Manitoba Public Insurance)
Brother (developed for Manitoba Public Insurance) is an emotional piece that shows how wearing your seatbelt is not only about your own safety…it is about the well being of all your friends and family.
Severed arms. Blood smeared windows. And organs on tables. We’re not talking Halloween here…we’re talking about social marketing campaigns. Specifically, those sometimes gory, gross and over the top ads that try to change our behaviors – whether it’s about workplace safety, speeding, smoking.
Do they work? Sometimes. But not on everybody…and especially not on the elusive, often targeted, market of young men.
Research shows that they just don’t buy into the gore. Maybe it’s video games; maybe it’s “the superman-complex” that leads them to believe they’re always in control and will never die. Who knows? What we do know is that, while they don’t think about their safety, they sure value the safety of people they love. As a result, the best way to motivate change in their behavior is to tap into that concern.
That’s part of why this ad – for Manitoba Public Insurance – helped motivate those young guys to click in (with their seatbelts that is).
Tags: advertising, audiences, social marketing
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October 25th, 2011
Shifting ten percent of your spending is a small ask with a big payoff: thriving local economies and stronger communities.
CUPE BC has been talking about the shift for a while. But this new website is helping give the campaign a big relaunch! It’s packed with great reasons to make the shift and suggestions of easy ways to start. The design is clean and friendly. Plus we’re pretty excited about the feature that lets you add your favourite local businesses for others to find, enjoy and support.
Tags: buy local, local first, Online
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October 11th, 2011
“Phone rings”
This TV and online spot highlights the work of SGEU's social services members, and the impact of government cuts to Saskatchewan's most vulnerable.
Putting our experience and creative ideas to work for our most vulnerable citizens – it doesn’t get more rewarding than that.
This TV spot “Phone rings” for the Saskatchewan Government and General Employees’ Union takes on budget cuts to social services. The hard-hitting script tells a day-in-the-life-of story about social services for children, brought to life with a mix of still photography and video footage. A moving performance and dramatic editing give this spot its emotional impact.
Tags: advertising, Public Services, social services
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September 24th, 2011
If travel is taking you to Europe or the Middle East this fall, you’d do well to stop in at Istanbul for the 2011 IAPC World Conference in late November. The International Association of Political Consultants brings together political campaign experts, analysts and journalists to discuss the hottest issues of political life.
This year’s agenda promises a compelling conference covering the Arab Spring and its future; the role of religion, ethnicity and culture as catalysts for change; the ways that youth, demographics and social networking are propelling the revolution; and the likelihood that true democracy will prevail as the Arab Spring begins to wane.
The Istanbul conference will also look at elections around the world and techniques and strategies that are impacting their outcome.
IAPC is always thought-provoking and informed – a highlight in our calendar. We hope to see you there!
Tags: campaigns, elections, international
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August 30th, 2011
It’s that time again. Families across Canada have pulled out the backpacks and lunch bags. They’re getting back in the swing of things with schedules and supplies. They’re thinking about what each child will need to succeed.
At NOW, we’re thinking back to school, too — helping teachers tell the story of what’s happening in their classrooms and how it affects students.
Dreams :30 TV — BC Teachers’ Federation
Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.
Have you been to school lately? A lot’s changed! (Manitoba Teachers’ Society :30 TV)
There is a lot that’s changed about schools these days — and one Manitoba Dad walks us through the improvements in public education. Progress in many areas has made Manitoba schools great — and teachers are actively seeking smaller classes to make them even better.
Tags: advertising, teachers, union, video
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August 22nd, 2011
Many members of our NOW Communications team knew Jack – as a client, as a superb political communicator, but above all as our leader.
The first thing that struck us about Jack was the incredible discipline he brought to every interaction he was part of. From our first meeting, we knew this was someone who was determined to get results – big results. From the inner circle of election campaigns to the wider progressive community, Jack demanded the best from everyone, including himself. He left no stone unturned and put everything on the table in the tireless pursuit of better ways to connect with Canadians and promote progressive values. It was thrilling to work with him and his team as he crafted a renewed federal NDP.
Part of our work with Jack over three elections involved shooting photography and film of him interacting with people. The most persuasive leaders we know share a genuine delight in talking to ordinary people. Jack had that spark for people. Whether on a set with a full film crew buzzing around him, or a small photo shoot with our own kids at a nearby hall, he lit up talking to people about what was going on in Canada.
The inheritance Jack leaves his family and all Canadians is a rich one – rich with hope and a vision for a better world. With Jack we moved from the conscience of Canada’s political life into the heart of Canadian values.
We always felt he delivered his most stirring message with: “Don’t let them tell you it can’t be done.” It was Jack to the core.
Tags: campaigns, elections, layton
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April 28th, 2011
Take a close look at our team photo – and let us know if you can spot the new faces. We’ve expanded our staff in Vancouver and Halifax to better serve our clients. Skana Gee leads up Client Services at NOW Halifax, bringing a wealth of experience in public affairs journalism, film & TV publicity and project management to our clients. And Daniella Reid has joined the Vancouver team as Administrative Assistant, with a background in marketing and client service. As we suspected, her meticulous attention to detail leaves no stone unturned in our ad trafficking and production records. We’re very lucky to have both of these talented women as part of our team.
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April 27th, 2011
We’re thrilled to be an official nominee as an Innovative Workplace as part of YWCA Vancouver’s Women of Distinction Awards. At NOW we’ve done a lot to accommodate women and families at work, and it’s great to be recognized for those efforts. For our part, making work manageable for women and their families just seems like the right thing to do. After all, life is short, and work should be fun.
You can see the full list of nominees here, and check out the auspicious company we’ve landed in, with UBC, McCarthy Tetrault LLP, PwC, and Ritchie Bros. Auctioneers.
Tags: advertising, Awards
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April 26th, 2011
Ambulance Paramedics Protecting Critical Emergency Services in BC
CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Ambulance paramedics are a critical public service in BC. And CUPE 873 — BC’s Ambulance Paramedics will always work to keep it that way.
Ambulance Paramedics Protecting Critical Emergency Services in BC
CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Ambulance Paramedics Protecting Critical Emergency Services in BC
Print ads in commuter papers, radio ads province-wide and online ads with community media websites use arresting visuals and a message that connects with families to talk about what’s at stake for the public.
The ads point to an online video where six CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients.
It’s an awareness campaign aimed at keeping ambulance services a public service throughout BC.
Tags: ads, ambulance paramedics, health care, union communications
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