If you’ve ever had to search for a stock photo, you’re probably painfully aware of just how hard that can be. It’s especially difficult for labour and progressive communicators, because so much commercial stock photography caters to the business audience — which means you’re wading through a lot of smiling faces in boardrooms.
That doesn’t mean it’s hopeless (we use stock photography regularly). But you can do a lot of slogging, and wind up with a photo that only kind-of-sort-of does the job.
What’s the alternative? Becoming your own stock photo house. And having helped a number of our clients set up photo shoots and start building their own libraries, we’ve learned some useful lessons about how to do it.
We’ve distilled that advice for you in our latest NOW How, Build your own stock photo library. We’ll walk you through laying the groundwork and figuring out what photos you need the most urgently, to setting up your first shoot, to keeping your library growing.
Check it out and let us know what you think!
We’re lucky to work with clients and campaigns with great stories. And when you have great stories, you want to be sure the storyteller is every bit as compelling.
That’s why we work so closely with ACTRA members to make our radio, TV and online video content. And for unions who want to get the word out, it’s the most natural fit around. Read the rest of this entry »
You may know Rupinder Kang as our Director of Client Services; the woman pulling together all the threads for your ad shoot; the organizer for your communications/coaching session; or the voice on the phone calling to check in on how your campaign is going.
We know Rupinder as our coworker, our friend… and as a breast cancer survivor and fighter.
Now a lot more Canadians are going to get to know Rupinder.
Because a few weeks ago, she stepped onto the other side of the camera in an ad for the Canadian Breast Cancer Foundation, and their Run for the Cure: Read the rest of this entry »
You probably check your copy for typos and errors. But do you check it for… (dramatic chord) vampires?
Not literal vampires. Those are easy to deal with: a little sunlight and garlic, and Vlad’s your uncle.
The kind of vampires I’m talking about are a lot more insidious. They’re the words and phrases that can take a piece of vibrant writing, and suck the lifeforce out of it. Oh, the meaning’s still there… if anyone bothers reading it. But the emotional energy and power are gone, and with them, most of the impact it could have had.
But take heart, Van Helsing: these vampires may be impervious to daylight, but they don’t stand a chance against your Delete key. Here are five of the worst vampires we’ve encountered; the moment you see them in your own work, seek out and destroy. Read the rest of this entry »
“Open with a joke,” people often tell public speakers. “Warm the crowd up. Get ‘em on your side.”
It can work. But mishandled, it can also be incredibly risky — and I’m not talking about not getting guffaws. The price for a lukewarm laugh from the folks in the room may be some decidedly unfunny blowback from your other audience: the one outside.
These days, you’re never just speaking to the people sitting in front of you. Whether your speech is being covered by the CBC or live-tweeted by an audience member, there’s a good chance you have others listening in. And the joke that just kills with the partisan, supportive folks in attendance can sink your reputation out in the rest of the world. Read the rest of this entry »