You put a lot of time and effort into your latest video. But no matter how fantastic it is, if nobody can find it, that time and effort won’t matter.
Discoverability is the key, which is why posting a video to YouTube doesn’t end once the upload’s complete. If you want to make the most of your video (and given the time and resources it demands, you really do), even a few minutes of extra attention can make a big difference.
You have to sell the video to your potential audience if you want them to watch. And before you can reach them, you need to persuade YouTube that your video is worth displaying in their search results.
In each case, that means thinking about the title, description and keywords — sometimes called metadata.
Our latest NOW-How guide shows you how just a few minutes of attention to metadata can make a dramatic difference in your video’s performance. We won’t make you plow through an exhaustive technical guide to video search optimization; this is more like your quick, easy map to the lowest-hanging fruit, complete with a handy checklist. And you can find it right here.