Archive for the ‘Interactive’ Category

Your members can help you make the most of your next social media communications opportunity

Thursday, July 23rd, 2015

Twitter photo from #ImInWorkJeremy campaign

We’re strong believers in the power of members as messengers, especially in the socially networked era. And the latest proof of that power comes from a spontaneous campaign among doctors working in the UK’s National Health Service.

Last week, UK Health Secretary Jeremy Hunt threatened to impose mandatory weekend working on hospital doctors in England. He claimed people were dying because of a “Monday to Friday culture” in the NHS.

He’s far from the first right-wing politician to insinuate that people working in the public sector are lazy. It’s an article of conservative faith that public-sector workers don’t make that extra effort the sainted private sector would demand.

Yet in conservative-led jurisdictions, public-sector employees are working harder than ever, trying to bridge the gaps created by cutbacks from, yes, conservative politicians. They’re far more committed to the people they’re serving than their right-wing employers are.

For communicators, the challenge is to make that point without playing into the right-wing narrative by sounding entitled or whiny.

NHS doctors rose to that challenge with a spontaneous campaign dubbed “I’m In Work Jeremy,” started by a trainee doctor. Within just a few days, thousands of them had posted selfies: photos of themselves and colleagues on the job, on the weekend, tagged with #ImInWorkJeremy. As of today, the hashtag has appeared more than 125,000 times.

And the impact went well beyond social media. Mainstream news outlets picked up on it, starting with a news website for GPs and eventually drawing coverage from The Guardian, the BBC and more.

What did #ImInWorkJeremy do right, and what can you learn from it for your next campaign? Here are seven lessons: (more…)

From the Bernie Sanders campaign, a scoop of e-mail inspiration

Wednesday, July 15th, 2015

The U.S. presidential campaign may be ruinously expensive, hideously long and border-line parody… but it produces some truly great communications products for the rest of us to learn from.

And this one, we just loved. Here, for your enjoyment (and maybe inspiration!) is an email I received yesterday from the Bernie Sanders campaign, featuring Ben Cohen and Jerry Greenfield of ice cream fame.

Bernie Sanders for President

Ben

Hi, I’m Ben.

Ben Cohen

And I’m Jerry.

Jerry Greenfield

Jerry
Ben

I’m a person.

Ben Cohen

And I’m a person.

Jerry Greenfield

Jerry
Ben

And together, we came up with a company called Ben & Jerry’s Homemade, Inc.

Ben Cohen

That’s a corporation.

Jerry Greenfield

Jerry
Ben

Ben, person. Jerry…

Ben Cohen

Person.

Jerry Greenfield

Jerry
Ben

Ben & Jerry’s, not a person… that’s a corporation.

Ben Cohen

They’re different.

Jerry Greenfield

Jerry
Ben

But there’s this problem. The Supreme Court decided that corporations are people, and that they’re entitled to the same rights as people are. It’s called “corporate personhood.”

Ben Cohen

That’s ridiculous. And what it means is that this presidential election, there will be a whole mess of shadowy money and corporate contributions backing candidates and causes on both sides of the aisle.

Jerry Greenfield

Jerry
Ben

Except for Bernie Sanders, of course. Bernie has led the fight to put an end to the corrupting influence of big money in our politics.

Ben Cohen

From the very beginning, Bernie’s called for a constitutional amendment to overturn Citizens United — something with which we couldn’t agree more.

Jerry Greenfield

Jerry
Ben

Sign Bernie Sanders’ petition calling for a constitutional amendment to reverse the disastrous Citizens United Supreme Court decision.

Ben Cohen

People thought we were crazy when we started putting dough into our ice cream.

Jerry Greenfield

Jerry
Ben

But what’s really crazy is all the dough corporations are putting into politics.

Ben Cohen

This issue is so important because all of the money it introduces into the political process influences almost every issue Congress considers.

Jerry Greenfield

Jerry
Ben

Join us and sign Bernie Sanders’ campaign to overturn Citizens United.

Ben Cohen


Ben and Jerry

Thanks for joining us in this important effort!

–  Ben Cohen & Jerry Greenfield  –

Protecting public services by talking about the elephant in the room

Tuesday, June 18th, 2013

ElephantTalk.ca public service awareness campaign logoListen to the public conversation that goes on around government budgets, and you’d swear the only important questions are whether they’re balanced, whether they cut taxes and whether they reduce spending.

The impact those budget decisions have on public services? That usually gets lip service — at best.

That’s partly because many media decision-makers are happy to limit budget conversation to conservative turf. But it’s also because it makes for a simple, easy-to-tell story: lines on graphs go up or down, figures are positive or negative, bond rating agencies are happy or grumpy, and dash 30 dash the article’s done.

Stories about the impact those numbers will have on transit services, ambulance response times or your local library’s supply of new books demand a lot more digging, research and analysis. So too often, they just don’t get told – and the growing pressure on services becomes an elephant in the room.

The Manitoba Government and General Employees’ Union is working to change that, starting with a new campaign we’ve helped them to launch. (more…)

Signs show us what’s at stake

Wednesday, October 20th, 2010

Signs (Saskatchewan Government and General Employees’ Union)

In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.

Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.

In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.

You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.

What are cuts to public services costing YOU?

Tuesday, February 2nd, 2010

What are cuts to public services costing YOU? Add your story to others on the facebook page. BC public sector workers show how cuts = lasting damage #unioncmns

What progressive leader from history are you?

Wednesday, November 25th, 2009

Take our quiz to find out! If you don’t like your result, you can try a second time… and post the result to your Facebook profile.