Archive for the ‘Public Services’ Category

Protecting public services by talking about the elephant in the room

Tuesday, June 18th, 2013

ElephantTalk.ca public service awareness campaign logoListen to the public conversation that goes on around government budgets, and you’d swear the only important questions are whether they’re balanced, whether they cut taxes and whether they reduce spending.

The impact those budget decisions have on public services? That usually gets lip service — at best.

That’s partly because many media decision-makers are happy to limit budget conversation to conservative turf. But it’s also because it makes for a simple, easy-to-tell story: lines on graphs go up or down, figures are positive or negative, bond rating agencies are happy or grumpy, and dash 30 dash the article’s done.

Stories about the impact those numbers will have on transit services, ambulance response times or your local library’s supply of new books demand a lot more digging, research and analysis. So too often, they just don’t get told – and the growing pressure on services becomes an elephant in the room.

The Manitoba Government and General Employees’ Union is working to change that, starting with a new campaign we’ve helped them to launch. (more…)

Telling the real story of collective bargaining: CUPE Ontario

Thursday, January 31st, 2013

Still image from the ad, showing a worker shaking hands with an employerCommunicating around specific issues can be highly effective, often involving focused messages, sharply defined goals and tangible outcomes.

But sometimes you’re aiming higher. You want to change not just opinions on an issue, but the underlying attitudes, assumptions and narrative that drive those opinions.

When Ontario’s Liberal government targeted collective bargaining rights for school board workers with Bill 115, CUPE Ontario recognized it as the first assault in a campaign against fundamental rights for all public employees. And they saw that assault as part of the right-wing narrative about collective bargaining: that it always results in inefficiency and conflict, disrupting services and holding back economic growth. (more…)

BC Teachers’ Federation back-to-school campaign

Thursday, October 4th, 2012

We were really excited to work with the BC Teachers’ Federation on this fall’s campaign. Strong public education is an issue we’re all passionate about. And the scope of the project provided an interesting creative opportunity and challenge.

This campaign spanned a substantial range of media formats, and launched over the short course of about a month. Each piece needed to stand alone and communicate the teachers’ message in a warm, friendly and fun way…but they also needed to connect across mediums to strengthen and support the overall positioning.

(more…)

2012 National Day of Mourning

Saturday, April 28th, 2012

In support of working people across Canada on this National Day of Mourning for Workers Killed or Injured on the Job.

Please copy or share and help promote safety for all workers.

The kids are back to school. Now what?

Tuesday, August 30th, 2011

It’s that time again. Families across Canada have pulled out the backpacks and lunch bags. They’re getting back in the swing of things with schedules and supplies. They’re thinking about what each child will need to succeed.

At NOW, we’re thinking back to school, too — helping teachers tell the story of what’s happening in their classrooms and how it affects students.

Dreams :30 TV — BC Teachers’ Federation

Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.

Have you been to school lately? A lot’s changed! (Manitoba Teachers’ Society :30 TV)

There is a lot that’s changed about schools these days — and one Manitoba Dad walks us through the improvements in public education. Progress in many areas has made Manitoba schools great — and teachers are actively seeking smaller classes to make them even better.

Ambulance Paramedics Protecting Critical Emergency Services in BC

Tuesday, April 26th, 2011

Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.

Ambulance paramedics are a critical public service in BC. And CUPE 873 — BC’s Ambulance Paramedics will always work to keep it that way.
Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Ambulance Paramedics Protecting Critical Emergency Services in BC

Print ads in commuter papers, radio ads province-wide and online ads with community media websites use arresting visuals and a message that connects with families to talk about what’s at stake for the public.

The ads point to an online video where six CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients.

It’s an awareness campaign aimed at keeping ambulance services a public service throughout BC.

Signs show us what’s at stake

Wednesday, October 20th, 2010

Signs (Saskatchewan Government and General Employees’ Union)

In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.

Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.

In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.

You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.

Join us for the journey

Friday, June 18th, 2010

Journey

Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.

Join us for the Journey. It’s only 30 seconds but we hope this moves you as much as we were moved. Thanks to our friends at the Manitoba Nurses’ Union and Frantic Films for your wonderful collaboration on this spot.

Home care matters to families

Tuesday, May 18th, 2010

Investing (Manitoba Government Employees’ Union)

Our friends at the MGEU (Manitoba Government Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.

This MGEU TV campaign takes up the cause of the people who provide home care for seniors, people with disabilities and people with mental illness. The public does care about public employees’ working conditions – when they see the connection to them and their families. This spot and 3 others won NOW & the MGEU 3 Summit Awards for Political Broadcast Advertising in 2010.

Public employees and M.A.D.D. make a powerful partnership

Wednesday, May 5th, 2010

A powerful combination – public employees in Saskatchewan partnered with M.A.D.D. for their message on public liquor stores and youth safety