Archive for the ‘Training & Coaching’ Category

Take a moment to watch this media coaching trainwreck

Friday, June 10th, 2016

Screen capture from Ken Starr interview

We’re pretty religious about media coaching and rehearsal. If you’re a leader who’s going before the cameras, you need to practise, and not just for softball questions. You need to be ready for the toughest stuff a reporter can dish out…and you have to know how you’ll respond to a question you aren’t expecting.

Want to see what happens when you don’t? Witness this trainwreck of an interview with Ken Starr. (more…)

12 ways women can unlock the door to political decision-making

Thursday, March 7th, 2013

woman with keyInternational Women’s Day reminds us that, for women, a crucial part of the struggle for equality and justice is an equal voice in political decisions.

But if history teaches us anything, it’s that waiting for those backroom doors to swing wide isn’t a winning strategy.

Two years ago, I published an article in Campaigns and Elections Canada with a dozen ways women can unlock those doors – and make a difference once we’re inside. (more…)

Campaigns & Elections Canada issue two!

Friday, June 25th, 2010

The latest issue of Campaigns and Elections Canada hit the virtual stands yesterday. It focuses on social media tools in campaigning and features an article on online video by our own Marie Della Mattia. The whole issue is free to view here.

A bigger voice for the social services sector

Friday, June 11th, 2010

NOW President and CEO Marie Della Mattia spoke with delegates at the Federation of Community Social Services of BC 28th Annual General Meeting: Responding to the Call. She reported on strategic communications work done with the Roundtable of Provincial Social Services Organizations. Who is our audience? What is our message? And what makes our message believable? Giving our sector a bigger voice: a strategic communications framework.

Growing non-profit support

Thursday, March 4th, 2010

NOW President and CEO Marie Della Mattia today presented Ten Marketing Tips to Help Grow Non-Profit Support to the Victoria Executive Directors’ Network organized by the Centre for Non-Profit Management and Volunteer Victoria. The presentation explored ways non-profits could use the techniques of branding and marketing to build find the core brand values of their organizations and communicate them to their target audiences using limited resources.

Speaking up

Thursday, February 4th, 2010

Vancouverites may have heard NOW’s Reamick Lo on The Christy Clark Show on CKNW Monday, talking about her role with Toastmasters. Go Reamick!