Investing (Manitoba Government Employees’ Union)
Our friends at the MGEU (Manitoba Government Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.
This MGEU TV campaign takes up the cause of the people who provide home care for seniors, people with disabilities and people with mental illness. The public does care about public employees’ working conditions – when they see the connection to them and their families. This spot and 3 others won NOW & the MGEU 3 Summit Awards for Political Broadcast Advertising in 2010.