March 14th, 2011
We’re so proud of our clients and our work together! This weekend, creative work on highway privatization, pension security, parks, public services, and election awareness was recognized with seven international awards.
The Pollie Awards have been called “the Oscars of political advertising” and recognize the best of public affairs and issue advertising.
NOW’s clients won in 5 categories:
International candidate direct mail:
Silver – for the pension leaflet for the Ontario New Democratic Party caucus called “What’s the plan?”
Bronze – for the Manitoba New Democratic Party caucus’ direct mail brochure “Hugh”
International candidate radio:
Silver – for a radio spot on parks privatization done with the SGEU called “Grandpa”
International candidate television:
Honorable mention – for the spot made for the Saskatchewan New Democratic Party called “Balloon”
International public affairs internet campaign:
Bronze – for the anti-privatization campaign site for the SGEU ifyoulovesaskatchewan.ca
International public affairs television:
Bronze – for a public services branding spot from the Nova Scotia Government Employees Union called “Commitment”
Honorable mention – for the spot that defines the risks of highways privatization, from the SGEU: “Signs”
Tags: advertising, Awards, campaigns, elections, pollies, unions
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February 5th, 2011
On February 4, 2011, Campaigns & Elections magazine held the third annual Reed Award Dinner in Washington, DC. Political consultants and public affairs executives were recognized for their outstanding work and creativity in the 2010 mid-term elections.
“Winning a Reed Award is considered to be one of the most prestigious honors in the business of politics and Campaigns & Elections congratulates the finalists and winners,” said Publisher of Campaigns & Elections, Paul Plawin. “It is truly a remarkable achievement and we would like to thank the judges and the winners for their contributions to electoral politics and making the Reed Awards such a memorable experience.”
NOW’s clients won in two categories:
Direct Mail – Best Non-US Campaign (International)
For the pension leaflet for the Ontario New Democratic Party caucus called “What’s the Plan?”
Special Categories: Best International Campaign
For the anti-privatization campaign by the Saskatchewan Government and General Employees’ Union which includes a series of TV ads, radio, outdoor, and print and their IfYouLoveSaskachewan.ca website.
Congratulations to our wonderful clients! It’s an honour to work with you.
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January 24th, 2011
At Your Door (CUPE Alberta)
'At Your Door' was an ad written and produced for CUPE Alberta.
Every day, CUPE members in Alberta (and public service workers all across our country – federally, provincially and civically) deliver the vital public services families count on.
As an extension of their ongoing campaign, CUPE is advertising online to Alberta audiences.
We worked with them to create this animated ad on a tight budget and timeline – to show just some local public services and how they matter to people in the community. We're showing our support for all our public service clients and their members with our Like for Public Services on Facebook.
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December 6th, 2010
When Campaigns & Elections magazine planned a whole issue on women in politics, NOW’s Maya Russell decided to tackle the critical role of women as voters. She talked to several public opinion professionals about the gender gap in support for national political parties, and how the party Leaders fare with women voters. See the online magazine and let us know what you think!
Tags: campaigns, canada, Conservatives, elections, Harper, Liberals, NDP, public opinion, women
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November 26th, 2010
NOW-ers Robb Gibbs, Marie Della Mattia and Ron Johnson attended the International Association of Political Consultants 43rd Annual World Conference in Paris last week. Democracy Medal winner Morgan Tsvangirai, Prime Minister of Zimbabwe delivered the keynote address highlighting the integral role the international community has held in fostering legitimate elections in developing democracies. “Democracy cannot flourish in isolation,” he said.
Speakers also included former White House Communications Director Anita Dunn and former Director of Government Information Service of France Theirry Saussez in a panel discussion on the challenges of communications for governments moderated by our own Marie Della Mattia.
Advisors to the leaders in Britain’s first ever televised leaders’ debates also shared their insights in prepare leaders to this intense scrutiny. At the end of the day, over 53% of the general population said these debates had an impact on who they voted for.
The 44th Annual IAPC World Conference will be held in Istanbul, November 17-20, 2011 so save the dates.
Tags: iapc, international, politics, social marketing, strategy
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October 20th, 2010
Signs (Saskatchewan Government and General Employees’ Union)
In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.
Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.
In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.
You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.
Tags: ad, anti-privatization, Online, union communications, video
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October 5th, 2010
The small moments that make a difference for kids, and inspire teachers to do their best; on World Teachers Day, we want to share this print & radio creative developed for the BC Teachers’ Federation.
Tags: education, teachers, union branding, world teachers day
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July 12th, 2010
RT @unionorganizing Union organizing leaflets that work: http://ht.ly/1NOg0 We just found this May 19 profile on our work with Teamsters Canada. Like the concept of using social proof to validate claims. Thanks Jason!
Tags: organizing, union communications
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June 25th, 2010
The latest issue of Campaigns and Elections Canada hit the virtual stands yesterday. It focuses on social media tools in campaigning and features an article on online video by our own Marie Della Mattia. The whole issue is free to view here.
Tags: campaigns, canada, elections, Online, Social Media, video
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June 18th, 2010
Journey
Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.
Join us for the Journey. It’s only 30 seconds but we hope this moves you as much as we were moved. Thanks to our friends at the Manitoba Nurses’ Union and Frantic Films for your wonderful collaboration on this spot.
Tags: branding, nurses, union advertising, video
Posted in General, Public Services | No Comments »
