Notice something a little… off about the federal Liberal campaign bus wrap?
— Lauren O'Neil (@laurenonizzle) August 6, 2015
Somewhere between the designer’s monitor and the printing press, a font went missing… and with it, the metrics information that keeps a typeface’s spacing from looking wonky. (And this isn’t a little problem with kerning; “CHANGE” has broken into two separate words.)
Designers and politicos alike have been snickering about this, and rightly so.
This graphics nerd is just glad to remind designers about properly packaging art for production. http://t.co/xou3FsIkKc
— Mike Fancie (@FancieTweets) August 5, 2015
Amateur-hour flubs on a national campaign should be embarrassing—and not just because graphics nerds might laugh at you. Good, professional design inspires confidence and reinforces your message. Sloppy design mistakes do the exact opposite, especially if they play into a Conservative narrative that the Liberal leader just isn’t ready to be prime minister.
Even if someone has no design training, and even if they only catch a glimpse of that bus wrap, they’ll know something wasn’t quite right… and it’ll undermine their confidence.
How can you avoid the same mistakes? Well, you can avoid the biggest one by voting NDP on October 19th. But in the meantime, here are four key lessons to make sure your design works for your campaign, instead of giving it a (cough) bad wrap: (more…)