Friday evening was a pretty big night for our clients at the Pollies: the American Association of Political Consultants‘ annual awards ceremony, recognizing the year’s best achievements in political communications.
Our clients dominated the international categories, taking home awards in nearly all of them: direct mail, Internet, radio and television. And while we’re deeply proud of the work we did on those campaigns, but we also know that every one of them was a collaboration. Award-winning creative relies on imagination, strategic smarts and great execution, but it also depends on clients who have clarity, vision and a powerful sense of their mission — on behalf of their members, and for the kind of society we’re building together.
Each of these pieces speaks for workers under attack from their own governments. But each is also unique, speaking to a distinct audience, with its own tone and approach. There’s the uplifting message of CUPE’s “Big Thinking,” the cautionary note from the SGEU in “Erasing Rights,” the call to action the Ontario Federation of Labour sounds in “Gather Round,” and the compassion that comes through in the BC Fed’s “Tough Stuff.” And for a single client, the BC Teachers’ Federation, three distinctive tones calibrated to their message and audience: openness in “Quiet Now,” pointed humour in “Waiting,” and hope and possibility for the “Better Schools” website. (more…)