Posts Tagged ‘pollies’

Seven Pollie awards for our clients!

Friday, April 12th, 2013

Pollie Award booklet coverFriday evening was a pretty big night for our clients at the Pollies: the American Association of Political Consultants‘ annual awards ceremony, recognizing the year’s best achievements in political communications.

Our clients dominated the international categories, taking home awards in nearly all of them: direct mail, Internet, radio and television. And while we’re deeply proud of the work we did on those campaigns, but we also know that every one of them was a collaboration. Award-winning creative relies on imagination, strategic smarts and great execution, but it also depends on clients who have clarity, vision and a powerful sense of their mission — on behalf of their members, and for the kind of society we’re building together.

Each of these pieces speaks for workers under attack from their own governments. But each is also unique, speaking to a distinct audience, with its own tone and approach. There’s the uplifting message of CUPE’s “Big Thinking,” the cautionary note from the SGEU in “Erasing Rights,” the call to action the Ontario Federation of Labour sounds in “Gather Round,” and the compassion that comes through in the BC Fed’s “Tough Stuff.” And for a single client, the BC Teachers’ Federation, three distinctive tones calibrated to their message and audience: openness in “Quiet Now,” pointed humour in “Waiting,” and hope and possibility for the “Better Schools” website. (more…)

7 Pollie Awards international recognition for NOW’s clients

Monday, March 14th, 2011

We’re so proud of our clients and our work together! This weekend, creative work on highway privatization, pension security, parks, public services, and election awareness was recognized with seven international awards.
The Pollie Awards have been called “the Oscars of political advertising” and recognize the best of public affairs and issue advertising.

NOW’s clients won in 5 categories:
International candidate direct mail:
Silver – for the pension leaflet for the Ontario New Democratic Party caucus called “What’s the plan?”
Bronze – for the Manitoba New Democratic Party caucus’ direct mail brochure “Hugh”

International candidate radio:
Silver – for a radio spot on parks privatization done with the SGEU called “Grandpa”

International candidate television:
Honorable mention – for the spot made for the Saskatchewan New Democratic Party called “Balloon”

International public affairs internet campaign:

Bronze – for the anti-privatization campaign site for the SGEU ifyoulovesaskatchewan.ca

International public affairs television:
Bronze – for a public services branding spot from the Nova Scotia Government Employees Union called “Commitment”
Honorable mention – for the spot that defines the risks of highways privatization, from the SGEU: “Signs”