Sometimes a vague phrase can hide an important idea — or some important people.
Take “clerical workers”. For most people, those words probably don’t create much of a picture in their heads. Whatever image they do get probably involves paper and not much else.
That’s partly because a lot of the work those employees do happens behind the scenes. Their jobs are a big part of what makes the work of more visible public-sector workers — such as teachers, firefighters, nurses or librarians — as effective and valuable as it is.
That’s the challenge the Manitoba Government and General Employees’ Union decided to take on with their latest campaign: replacing that vague image with real human faces.