Posts Tagged ‘union communications’

Ambulance Paramedics Protecting Critical Emergency Services in BC

Tuesday, April 26th, 2011

Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.

Ambulance paramedics are a critical public service in BC. And CUPE 873 — BC’s Ambulance Paramedics will always work to keep it that way.
Ambulance Paramedics Protecting Critical Emergency Services in BC

CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Ambulance Paramedics Protecting Critical Emergency Services in BC

Print ads in commuter papers, radio ads province-wide and online ads with community media websites use arresting visuals and a message that connects with families to talk about what’s at stake for the public.

The ads point to an online video where six CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients.

It’s an awareness campaign aimed at keeping ambulance services a public service throughout BC.

Signs show us what’s at stake

Wednesday, October 20th, 2010

Signs (Saskatchewan Government and General Employees’ Union)

In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.

Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.

In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.

You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.

Fedexworkers.ca featured on Union-Organizing.org

Monday, July 12th, 2010

RT @unionorganizing Union organizing leaflets that work: http://ht.ly/1NOg0 We just found this May 19 profile on our work with Teamsters Canada. Like the concept of using social proof to validate claims. Thanks Jason!

Home care matters to families

Tuesday, May 18th, 2010

Investing (Manitoba Government Employees’ Union)

Our friends at the MGEU (Manitoba Government Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.

This MGEU TV campaign takes up the cause of the people who provide home care for seniors, people with disabilities and people with mental illness. The public does care about public employees’ working conditions – when they see the connection to them and their families. This spot and 3 others won NOW & the MGEU 3 Summit Awards for Political Broadcast Advertising in 2010.

Public employees and M.A.D.D. make a powerful partnership

Wednesday, May 5th, 2010

A powerful combination – public employees in Saskatchewan partnered with M.A.D.D. for their message on public liquor stores and youth safety

Manitoba Nurses hit Aussie best practises website

Friday, April 30th, 2010

Journey

Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.

Thanks, CreativeUnions! This week’s feature is the Manitoba Nurses’ Union spot described as “a touching video” http://ow.ly/1FoCf

What are cuts to public services costing YOU?

Tuesday, February 2nd, 2010

What are cuts to public services costing YOU? Add your story to others on the facebook page. BC public sector workers show how cuts = lasting damage #unioncmns