Posts Tagged ‘writing’

The right word matters more than ever.

Monday, February 1st, 2016

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Most of the communicators we know are a lot like us when it comes to writing: editing and rewriting and tweaking every sentence, every phrase, every word.

Because words count. The right ones can open people to new ideas and spur them to action; the wrong ones can close minds, weaken support and harden opposition. That’s why we’re so diligent about testing language in the research phase of a campaign. We want to know which words convey both the literal meaning and the persuasive emotion we want them to deliver. It’s why we prepare messages for communicators, and help members and supporters advocate your position as effectively as possible.

Words matter. And it’s kind of jaw-dropping when a dictionary seems to dismiss their importance. (more…)