Posts Tagged ‘YouTube’

Closed-captioning for YouTube: easy and powerful

Thursday, June 6th, 2013

Closed Captioning logoOf all the YouTube features that communicators overlook, one of the most valuable is closed captioning.

We’ve been doing it for broadcast TV ads for years, but it’s remarkably easy and powerful on YouTube. By uploading a simple text file, you can have complete control over when closed captions appear, and what they say. That can help you reach hearing-impaired audience members, as well as viewers who’d rather keep their devices muted to avoid disturbing their cubicle-mates.

But closed captioning will even help you reach the folks who crank the subwoofers to 11. That’s because the text in those captions gets read by Google – making closed captioning an essential part of your search engine strategy.

You could just rely on YouTube’s speech recognition technology to transcribe it automatically. But that’s a risky proposition.

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Five ways the BC Teachers’ Federation scored on Super Bowl Sunday

Tuesday, February 5th, 2013

Image from BCTF ad SharingOn Sunday, the roughly one million British Columbians who watched Super Bowl ads pitching everything from pickup trucks to snack foods saw something else, too: a message promoting better schools for BC kids.

The ad, titled “Sharing,” came from the BC Teachers’ Federation, who worked with us on a very tight timeline to produce an ad intended to air just once. And the reaction was immediate: an outpouring on Twitter, and viewers flocking to YouTube to see it again or catch what they’d missed.

Events like the Super Bowl, where a huge audience focuses its attention on one thing, represent a huge opportunity. But getting a share of that attention (and making it work for you!) takes some smart, careful thinking… especially when your audience isn’t expecting to hear from you. (more…)