Words matter. So in our latest NOW Strategy post, I take a quick minute to examine one of the words we use a lot as campaigners, organizers and communicators: winning.
Do we all want to win? Of course! But the more we talk about “winning”, then the more the work we’re doing becomes a game: one political party or operative outsmarting the other, or about a union winning a tricky battle against an employer. What’s missing? People: the real-life humans we’re working to represent, and the things that concern and affect them every day.
Why we want to win matters. And it needs to be part of what we’re saying.