30 years of great campaigns for good causes

This year, The NOW Group turned 30 years young.

And we’ve celebrated by doing what we do best: Working with you to create great advertising campaigns for good causes.

As 2022 turns into 2023, we’re taking a look at some of the most memorable ads that our teams have created over the past 30 years.


Walka Walka – BC Ministry of Health

Got to love the sound effects and the simple message of this Prevention Care ad from 1994. It puts a smile on our face—and a spring in our step—every time we see it.

Hard to Ignore – Manitoba Government and General Employees’ Union

When it comes to the future of the public services we count on, it’s time to talk about the elephant in the room. We created this ad with MGEU in 2013.

Texting Party – Manitoba Public Insurance

This hard-hitting and surprising ad drives home the dangers of texting behind the wheel. We created it in partnership with MPI in 2015.

Dodgeball – Ontario NDP

For the 2018 election, this ad helped the NDP deliver a contrast message with playful humour and top-notch performances.

As the Wind – Pauktuutit Inuit Women of Canada

At NOW, we’re dedicated to ad campaigns that make life better for people across Canada. And in 2022, we worked with Pauktuutit on a new public awareness campaign to help end violence against Inuit women and girls—and meet survivors’ needs.

We couldn’t be prouder of the work we’ve done with our clients across Canada. And we can’t wait to show you what we’re working on for 2023!

Together, let’s do some good.