Year in review: 5 memorable ads from 2022

With the new year on the horizon, it’s time for a holiday tradition at The NOW Group! Every December, we love celebrating some of the most creative, moving, and memorable ads we’ve seen over the past year—from all over the world.

Ads that didn’t just meet the moment. But have the unique power to leave a lasting impression.

Ads that move us and take us on an emotional journey. Make us laugh. Or make us cry.

And ads that show how a brilliant creative approach can stop us in our tracks. Change how we think. Or change how we act.

So if you need a break from planning your holiday festivities, take a breather—and enjoy 5 of our favourite ads from around the world in 2022.

Outhorse Your Email – Inspired by Iceland

Pure creative genius that just makes us giggle. You’ll never think about an out-of-office email the same way again!

Don’t Let Lung Cancer Make Itself at Home – Scottish Government

What would lung cancer say once it’s moved in and made itself at home? Kudos to the Scottish government for a highly creative approach that cuts through and gets noticed.

Seize the Awkward / We Can Talk About It – Ad Council (US)

A powerfully authentic campaign from the Ad Council with a simple and essential message: “When the world doesn’t listen, be the friend who does.”

Not Delivered – UNHCR Sweden

Simple. Sparse. And effective. This ad helps viewers feel the sense of loss and uncertainty that refugees experience every day.

Stay Down – Social Mobility Foundation (UK)

There’s nothing typical about this campaign. It uses the well-known horror genre to deliver a surprising message. Just wait for the reveal.

For more inspiring ads, check out some of our favourites from 2021 here.

And from everyone at The NOW Group, happy holidays and a happy new year!