How do you say thank you, when thank you isn’t enough?
You show how you feel. And that’s exactly what Canadians are doing, every evening, to applaud health care workers.
From balconies and porches, front steps and driveways, people are using anything we can – pots, pans, voices, and hands – to show our gratitude for the dedicated people who are taking care of all of us. It’s heartwarming to see and hear. And these powerful images and sounds are the inspiration for new ads from the Hospital Employees’ Union that thank British Columbians for staying home to keep everyone safe.
HEU represents more than 50,000 members providing patient care and keeping BC’s hospitals and long-term care homes safe and clean.
NOW couldn’t be more proud to work with HEU to bring this campaign to life. We pulled out all the stops to deliver ads that wouldn’t just be compelling and beautiful – but also fully respect all public health directives.
Filming at six locations across the province, the team of videographers at Gab Films captured the uplifting visuals and inspiring sounds of everyday British Columbians showing their support for health care workers. We also filmed a shift change outside St. Paul’s Hospital in Vancouver, where health care workers can hear the sounds of support at 7 pm each evening.
Throughout the filming and production process, we ensured that physical distancing was always maintained to keep everyone safe. The 15 and 30 second ads are now airing across BC.
On behalf of everyone at The NOW Group, thank you to all health care workers, on the frontlines and behind the scenes, for taking good care of all of us.