IT’S AWARDS SEASON! AND THIS ONE’S FOR YOU

February 9, 2020

The NOW Group and our clients’ campaigns are nominated for six Reed Awards

Roll out the red carpet!

It’s Oscars Sunday in Hollywood. And if you’re anything like us, you’re stocking up on snacks for the big show.

But there’s more to awards season than just the Oscars.

The NOW team is thrilled to be a finalist for six Reed Awards, including Best International Firm. The Reed Awards honour the best in political communications from the US and internationally, and this year’s awards will be handed out in Atlanta on February 20th.

Earning a designation as a Reed Award Finalist isn’t easy. Thousands of entries compete, but very few make the cut. So if you’re a Reed Awards Finalist, know you’re in good company.
– Shane D’Aprile, Co-Publisher, Campaigns & Elections

The NOW Group is pretty unique for an ad agency. Sure, we like trophies as much as anyone! But our work isn’t about us winning awards.

It’s about helping people win.

We work with incredible organizations to strengthen public services, protect working families, and build stronger communities. And when our work is nominated, the recognition belongs to all of our clients and partners across the country. They’re doing important work every day – and we’re honoured to help them reach, grow, and move their audiences.

Here’s just a taste of some of the work we did in 2019, as nominated by the Reed Awards.

Best International TV Advertisement – It Takes a Teacher – BCTF
Best International Online Video (Sub-National) – It Takes a Teacher – BCTF

Best Advocacy Advertising Campaign (Grassroots) – BCTF

“It Takes A Teacher” has a great message: Investing in kids and their teachers is crucial in an ever-changing world. We matched that message with superb performances and meticulous attention to sound design – including the memorable squeak of a shoe on the basketball court. We’re thrilled for BC Teachers’ that their campaign is nominated.

Best Canadian TV Advertisement – Moments – ETFO

Together, we created an ad that emphasizes the common ground between teachers and parents: The shared sense of responsibility for children. The impact of the ad relies on striking a genuine emotional chord – and this ad achieves it with first-rate, authentic performances and beautiful production values. It’s great to see ETFO’s ad nominated.

Best Canadian Use of Outdoor Advertising – Post-Secondary Sexual Violence Prevention – Government of British Columbia

These ads needed to be impossible to miss – because the message cannot be ignored. Sex without consent is rape. The posters have been displayed on campuses throughout the province, as well as in bars and clubs. The website on the posters, SafeCampusesBC.ca, directs users to an information hub where they can get help immediately, learn more, and spread the word.

Best International Firm – The NOW Group

For over 25 years, NOW has been creating winning campaigns for good causes. And we can’t wait to see what we create together in 2020. Together, let’s do some good!