If you’ve ever been to Ottawa or Eastern Ontario, you know it’s a beautiful place.

But it’s not just the natural beauty of a lush green valley, stunning fall foliage, or snowy hills.

There’s beauty here—in the work that thousands of people do to build our communities up and bring us together. 

Launching the first week of March, CUPE 503 has new ads that showcase the work of their members. And our team at The NOW Group is so proud to be part of making this campaign happen.

CUPE 503 represents almost 10,000 members in Eastern Ontario, from the City of Ottawa to Cornwall, Pembroke, and Clarence-Rockland. Members work in health care, municipalities, and social services—delivering public services to strengthen our communities.

And over the past year, we’ve been working together to give CUPE 503 a fresh new look, a new tagline, and a new campaign—that showcases the work members do every day. 

“Our community works because we do.”

Filmed last summer and this January, the new ads showcase the beauty of a community where strong and reliable public services make it possible to learn, grow, play, and care for each other.

Throughout the ads, CUPE 503 members are seen in their workplaces—from child care centres, long-term care homes, and libraries to rec centres, warehouses, swimming pools, snow-covered streets, and so many more settings throughout Ottawa and Eastern Ontario.

And whether members are working indoors or outdoors, they’re doing vitally important work: Building our communities up and bringing people together.

To complement the new ads, CUPE 503 has a gorgeous new look, brand identity, and website.

Our design team worked to create a distinctive logo that feels friendly and neighbourly. It’s modern and updated, without being trendy, and features a fresh colour palette of teals and pinks.

The local’s new tagline—In our communities. For our communities.—appears in a script font to convey a personal touch, like a handwritten note from CUPE members to the community. It helps to give the new visual brand a sense of personality that’s down-to-earth and relatable. And it expresses CUPE members’ connection to providing the best public services for the communities that they’re proud to call home.

We’re honoured to work with CUPE 503 to bring this project to life. And to help celebrate the work that members do every day.

Want to talk about a fresh look or new ads that profile your members? Give us a call. We’re here to help!