Federal Election 2021


97 million digital impressions. Ads in 10 languages. And 13 digital and out-of-home platforms.

As the lead ad agency for Canada’s NDP in Election 2021, we delivered a unified brand and national ad campaign that helped Jagmeet Singh and the NDP reach more Canadians – in more places – than ever before.

The simple reality of federal politics is that the NDP is always climbing a big hill. It’s not easy to get noticed when you’re up against bigger and more powerful Liberal and Conservative machines. But with an upbeat and relentlessly positive campaign from day one, Jagmeet offered people something different – and refreshing.

As he says in the campaign’s opening ad, “Optimistic? Yeah! Because I know better is possible.”

With Jagmeet’s passion and enthusiasm at the heart of the campaign, we built ads for television, digital, radio, and out-of-home that reflect exactly what people know and love about him.

With beautiful and compelling ads in 10 languages, our advertising ensured that millions of Canadians could see the NDP’s ads in their first languages – from Inuktitut to Punjabi, Arabic to Portuguese. And the custom-built national media strategy delivered over 97 million digital impressions – from smartphones and Connected TV to podcast ads and elevator screens.

The NDP didn’t win the election, but they did hold the governing Liberals to a minority. And today, Jagmeet Singh and the NDP are working to deliver results that make life better for millions of Canadians.