It’s been a challenging year for students, teachers, and parents across Saskatchewan. Families and educators have been working together to demand that the provincial government start investing in public schools—and do more to deliver the supports that students need to learn, grow, and reach their potential.  

With the provincial vote fast approaching, STF has seized the opportunity to ensure education is on voters’ minds this election—and to force political leaders of all parties to deliver for our kids and their public schools.

The Saskatchewan Teachers’ Federation’s new campaign has a powerful message:

The choices we make at the ballot box live with our kids for years to come.

The ad takes an unexpected and eye-catching approach to show a simple truth: elections matter, not just to us but to our kids.

When a government makes the wrong choices for students—by failing to properly invest in public education, cutting classroom supports, and ignoring the calls of parents and teachers to provide the resources that students need—our kids pay the price.

Launching province-wide on digital, social, Connected TV, and broadcast channels, the new ads put the spotlight on the impacts that government cuts are having on Saskatchewan’s kids. And the power of voters to demand change.

The Saskatchewan Teachers’ Federation is the leading voice for great public schools in every corner of the province, advocating for public education as a common good and the universal right of all children and youth. STF represents over 13,500 teachers working in pre-kindergarten through Grade 12 in communities across Saskatchewan.