Working with you

The NOW Group has helped progressive clients achieve communications success and real-world change across the country. With our help, our clients have...

  • made railways safer for the neighbourhoods they run through
  • stopped politicians from attacking teachers and nurses
  • won victories at the ballot box and the bargaining table
  • kept kids from starting to smoke—and young adults from speeding

And they’ve done much, much more.

Smiling kids watch a zamboni clearing a rink (still image from a TV ad)

The art & science of creating good means...

Understanding the terrain thoroughly.
We dive into your strengths and weaknesses; we study your supporters, opponents, and the people in between.

Pinpointing your target audiences.
We have an endless curiosity about your audience—one that leads to deep insight and understanding. We get to know them like old friends: what motivates them, what worries them, and how you can bring them over.

Crafting a message that moves people.
Not just a slogan or catchphrase: the message is a precision instrument that separates you from the alternative. It’s persuasive. And it shows your audience clearly how you’re on their side.

Charting a strategy to reach the right people at the right time.
You don’t have money to burn. So we calibrate the exact mix of communications vehicles to bring your message to the people who need to hear it, making the most of the resources you have available.

Collaborating to create effective, persuasive communications.
Our ads and other creative provoke, inspire and move audiences. But our first concern is that they work. That they move your audience to support you, with near-obsessive attention to tone, images, music and language. And we work with you every step of the way to make that happen.

Learning—and getting better every time.
The NOW Group’s work has been winning over hearts and minds since 1992. Every campaign teaches us—and our clients—something new. Which means every victory brings the next one even closer.