In the News


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Cutting-edge outdoor ads for ETFO win big at 2024 Reed Awards

Our team’s first-of-its-kind interactive outdoor ad campaign for the Elementary Teachers’ Federation of Ontario has just been awarded Best International Use of Outdoor Advertising and Best Canadian Use of Outdoor Advertising at the 2024 Reed Awards! And we couldn’t be prouder to help celebrate teachers and educators in a brand new way.

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Reed Awards honour signature ads for historic Manitoba campaign

The Manitoba NDP won the 2023 election—and made history with Wab Kinew becoming the first First Nations premier of a Canadian province. Now, the campaign’s signature ads are being recognized as the Best International Campaign (Sub-National) at the 2024 Reed Awards, the leading advertising competition for campaign and public issue advertising in the US and beyond.

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Swipe right on summer!

As the weather warms up and days get longer, it’s the perfect time to spring ahead and start planning for summer! And our team has lots of ideas to help your union or non-profit make the most of summer 2024.

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Canadian Cancer Society honoured with Marketing Effectiveness Award

We’re excited to announce that our work with the Canadian Cancer Society—Canada’s largest cancer charity—has been honoured with the silver award for Health/Medical Industry Marketing at this year’s Summit Marketing Effectiveness Awards.

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Year in review: 7 memorable ads from 2023

When you see a great ad, you know it. It's got the power to cut through the noise. Grab attention. Give you a laugh. Push you to tears. And, of course, the best ads have the power to change how you feel or even how you think. Here are just 7 of the memorable ads we saw in 2023 from around the world.

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New digital campaign offers a fresh take on Seamless Childcare Now

CUPE BC has been campaigning for public childcare for years. In their latest digital campaign, Seamless Childcare Now, they're continuing the fight. And our team is proud to partner with BC’s largest union to help make life better for parents. While BC is making progress to improve public childcare and reduce costs for families, there’s more to do.

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NOW wins 5 Summit Creative awards, named Top Agency

We’re thrilled to announce that we’ve won 5 awards at the Summit Creative Awards, an international advertising competition featuring entries from 28 countries. And for the fourth year in a row, The NOW Group has been named a Top Agency in recognition of our team’s creative excellence.

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Bargaining success starts with smart strategic comms

It’s no surprise that a “summer of strikes” has given new visibility to the collective power of workers. With high-profile negotiations dominating headlines, this Labour Day more people are paying attention to bargaining efforts across a wide range of sectors.