In the News


news + blog articles

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What does Pride mean to you?

Pride can mean many things to many people. It can be a time to enjoy oneself and be in community with others. A time to acknowledge the progress made on issues affecting the LGBTQ+ community and to remember how much more needs to be done to make everyone feel welcomed and safe. For some, it...

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Build Support for Climate Action With These 3 Essential Tools of Strategic Comms

Talk won’t solve the climate emergency. We need action. But smart strategic communications are essential to building public support for the fight against the climate crisis – and for the urgent solutions we need. As David Attenborough told G7 leaders, “Tackling climate change is now as much a political and communications challenge as it is...

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Two of Manitoba’s Largest Unions Partner on New Campaign to Support Workers and Help Vulnerable Manitobans

For workers helping vulnerable Manitobans, it’s not just a job. It’s personal. It’s connection. And it makes all the difference in people’s lives. Thousands of dedicated workers are on the job every day – in group homes, shelters, and throughout our communities. They’re providing care and support to people living with disabilities. They’re helping families...

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NOW Clients Win 3 Top International Awards for Public Advocacy

The NOW team is pretty excited that our clients’ campaigns have been awarded three top honours at the 2021 Pollie Awards, recognizing the best work in public advocacy and issue advertising from the US, Canada, and beyond. (Esquire magazine has dubbed the Pollies “the Oscars of political advertising.”) Here’s a look at this year’s winning...

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BC Teachers’ New Campaign Shows How Parents and Teachers Are Working Together

What a year it’s been for students, parents, and teachers. Adapting to new ways of learning. Finding new ways to connect. Juggling the demands of working from home and helping kids keep up. It’s been full of worry, stress, and constant change. But through it all, teachers have been there for students. And if there’s...

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HSAA’s Powerful Message Reminds Albertans that Health Matters

Sometimes it takes a crisis to see what matters most. And what matters most is our health – and the health of those we love. That’s the insight behind What Matters, our latest collaboration with the Health Sciences Association of Alberta, which represents nearly 30,000 health care professionals across the province. ‘Health matters’ is a powerful...

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Celebrating Black History Month and Working for Change Every Month

In recognition of Black History Month, we’ve been looking back at some of the incredible stories from Black activists, poets, and writers that have had an impact on members of our team over the past year.  From books and essays to podcasts and documentaries, these are stories that have challenged us, moved us, educated us,...

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Workers Share the Benefits of Union Membership in New Ad for UFCW

Joining a union has real benefits – like better wages, job security, and safety at work. Who better to share that message than union members? Together with UFCW 832, the largest private sector union in Manitoba, the NOW team created a new ad for an organizing campaign that puts members front and centre. I am...