In the News

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HSAA’s Powerful Message Reminds Albertans that Health Matters

Sometimes it takes a crisis to see what matters most. And what matters most is our health – and the health of those we love. That’s the insight behind What Matters, our latest collaboration with the Health Sciences Association of Alberta, which represents nearly 30,000 health care professionals across the province. ‘Health matters’ is a powerful...

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Celebrating Black History Month and Working for Change Every Month

In recognition of Black History Month, we’ve been looking back at some of the incredible stories from Black activists, poets, and writers that have had an impact on members of our team over the past year.  From books and essays to podcasts and documentaries, these are stories that have challenged us, moved us, educated us,...

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Workers Share the Benefits of Union Membership in New Ad for UFCW

Joining a union has real benefits – like better wages, job security, and safety at work. Who better to share that message than union members? Together with UFCW 832, the largest private sector union in Manitoba, the NOW team created a new ad for an organizing campaign that puts members front and centre. I am...

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Year in Review: Memorable Ads from an Unforgettable 2020

Creating good.  It’s what our clients do. And it’s what the world needs now. In the midst of such a challenging and disruptive year, we’ve found hope and optimism in all the ways that people are working for positive change. We’ve seen an outpouring of support and appreciation for frontline workers, an incredible movement for...

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7 Top Ads of the US Election

As the US election finally draws to a close, we’re taking a look back at some of the best ads of the campaign. From the start of the primaries to the final sprint to the finish line, we’ve seen incredibly powerful ads – and some downright awful ones – from campaigns and political action committees....

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Debating a Racist Bully: How Can Biden Improve?

Now we know what a Trump versus Biden debate looks like. And with Trump at his ugly and petulant worst, it’s even more painfully hard to watch than anticipated. If you felt a tight knot of worry and fear deep down in the pit of your stomach, you weren’t alone. It’s incredibly disturbing to see...

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8 Winning Debate Tactics That Can Help All Communicators

It’s a big night as American presidential debate season gets underway. And Joe Biden and Donald Trump have a lot riding on their performances. How will Biden take on Trump, when there’s just so much to go after? ($750, anyone?) Will Trump be able to throw Biden off message – and off his game plan?...

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NOW Wins Eight Awards at Top International Competition

We’re thrilled to announce that NOW’s creative and strategic work has won eight awards at the 2020 Summit Creative Awards for excellence in advertising. Congratulations to all of our clients and production partners across the country! With more than 4,100 submissions from 27 countries, the Summit Creative Awards recognize the achievements of small- and medium-sized...