In the News
news + blog articles
HEU welcomes new members with high-visibility campaign
Right now, too many health care workers in BC still don’t have a union, especially lower-paid workers in private seniors’ care. It’s tough work, and it’s underpaid. And without a union, these workers don’t have the backup they need. BC’s largest health care union is working to change that.
Eye-catching CUPE campaign warns that low pay is harmful to health care
The lowest pay in Canada and four years of frozen wages are having devastating consequences for frontline health care workers across Saskatchewan. Without immediate action to raise wages, many can’t afford to keep working in health care.
MGEU’s fresh brand anchors new campaign for fair pay for all workers — the Manitoba way
Pay cheques aren’t keeping up with the cost of living. MGEU is leading the call to help change that with a new campaign across Manitoba that aims to build support for higher wages for all workers. It’s time to pay workers fairly. That’s the Manitoba way.
5 lessons in advertising from World Cup 2026
Here’s a quick wrap of some of our favourite ads from this World Cup, and 5 classic lessons of great advertising.
NSGEU launches campaign to keep liquor public in Nova Scotia
If you’re in Nova Scotia and shopping at the publicly owned NSLC, then no matter what you pick, you’re making the perfect choice! NSLC liquor stores put 100 percent of profits back into Nova Scotia’s communities. This summer, NSGEU is working to keep it that way with a fresh campaign to protect public liquor from privatization.
Montréal Firefighters campaign wins two ‘Best Outdoor Advertising’ Awards
The first-ever campaign from the Montréal Firefighters’ Association is getting noticed by our international ad industry peers, winning the award for Best Canadian Outdoor Advertising at the 2025 Reed Awards, as well as the Gold Award for Best Outdoor Advertising at the 2025 Pollie Awards!
La campagne des Pompierès et Pompiers de Montréal remporte deux prix importants
La toute première campagne publicitaire de l’Association des Pompiers de Montréal obtient une reconnaissance de nos pairs internationaux ! Elle a remporté le prix d’or aux Pollies 2025 pour la Meilleure publicité extérieure, ainsi que le prix Reed 2025 pour la Meilleure publicité extérieure au Canada.
FireSmart™ Canada launches first national campaign to help protect Canadians’ homes
The Canadian Interagency Forest Fire Centre (CIFFC) has launched its first national, bilingual ad campaign for the FireSmartTM Canada program to help prevent fires and reduce the risk of damage to our homes and communities.
