CUPE launches new campaign to rebuild public services in Winnipeg

What kind of Winnipeg do you want?

That’s the compelling question at the heart of a new ad campaign from CUPE Local 500, the union representing more than 4,900 workers at the City of Winnipeg.

The answer for most people? A city that works better. For everyone.

Cuts have hurt the public services that people count on and hurt the workers who deliver them.

All the while, many city workers – including operators at 311 – are earning barely more than the minimum wage. That makes it difficult to retain staff and deliver the quality services that residents expect and deserve. This summer, families saw pools closed and libraries shut on weekends, the most popular times for parents and kids to actually use them.

Now, there’s an opportunity to start fixing the problems. And CUPE’s new campaign shows how to do the job right.

With beautifully filmed portrait shots of frontline city workers and everyday residents, the new campaign invites Winnipeggers to imagine the kind of city we all want live in.

From good jobs with fair wages to fewer potholes on the roads and better hours at libraries and pools, it’s not hard to see what it will take to improve public services for Winnipeggers – and make life better for families.

The new campaign is appearing throughout the fall on broadcast TV and Connected TV, radio, digital billboards, mobile, podcasts, and social media. You can also see it in Cineplex theatres and on residential elevator screens.

Check it out at