It all started with a few visionary communicators who had an idea for a new kind of creative agency: one that worked to promote social good.
That’s what we’ve been doing ever since.
Today, we’re a team of experienced strategic advisors and talented creative professionals who share a commitment to improving people’s lives. We’ve built a reputation for beautiful, compelling ads that change minds and inspire action.
But nothing excites us more than our next campaign. If you’re looking to do something good, you’ve come to the right place.
An expert in opinion research and strategy, Heather knows what moves people. With more than 20 years of experience fusing communications, research and organization into effective strategies, she knows how to inspire people to positive action. When she’s not behind one-way mirrors at focus groups, she might be found on a ski hill or in a boat or just hanging with her kids.
Jo's everything we love: savvy strategist, brilliant writer, witty tweeter and a great person to work with. As a former news producer who headed comms for ACTRA and the federal NDP, Jo's expertise and eye for great production values bring a strategic and creative touch to everything she does. Possibly the only Nova Scotian - safari guide - comedian you will ever meet.
She's got an incredible ability to know what you need before you do. Michele joined us in 1999 and has overseen our client services team since 2014. She ensures we all have what we need to excel and get the job done right for you. Voted as the best collector of rewards points ever.
A treasured member of NOW’s founding team, and with decades of accounting experience, she’s taken care of our finances & our people since NOW began. Her professional knowledge and diligence keeps your projects on budget. Happiness is a family with passports, packed bags, and a booked hotel.
Fluent in English, Tagalog and media trafficking, Ellaine’s meticulous attention to detail means everything is covered – whether it’s getting the best value for your media dollar, securing the perfect talent, or ensuring that your ad gets to the right place at the right time. She's committed to social service and progressive politics. Not-so-secret punk rocker.
A rare hybrid of creative and type A, Christina is detail-oriented without ever losing sight of the big picture. She honed her skills on some of the biggest shows on HGTV and W Network, and brings a passion for storytelling and production management to every project. Bridging our creative team and production, Christina turns beautiful concepts into compelling ads. Hiker of mountains. Drinker of coffee. Killer of house plants.
Emily-Anne knows what it takes to motivate governments and stakeholders to act. An experienced campaigner with a keen understanding of the changing political and media landscapes in Canada, she helps clients find the right frame and the right strategic plan. Prior to joining NOW, she served as a political advisor in both government and opposition. Loves running, knitting, and being outdoors.
With the perfect ear for the right soundtrack and a big heart for telling stories that connect, Paul's creative leadership has helped our clients win over 100 Canadian and international advertising awards. This former musician studied at l’institut d’études politiques de Paris and worked as a communications counsel to government before joining NOW. Most likely to be heard singing in the office.
A copywriter who excels at turning big ideas into messages that connect, Dakin has an eye for detail and a passion for helping people look and sound their best. The newest member of NOW’s creative team, he helps our clients match their unique voice with the right tone to move the right audience. Loves campaign posters, notch lapels, and bike lanes.
Adrienne King is an experienced political advisor and communicator, having worked with leaders in both opposition and in government. Adrienne worked as Rachel Notley’s Chief of Staff in the lead-up to the 2015 election. Since then, she has worked in senior roles in the Alberta government and as the Chief of Staff for the Saskatchewan New Democrat Caucus. She loves finding just the right words—the words that get people nodding along with the message. When not campaigning, Adrienne is most likely to be found curled up with a library book, usually with a cup of very strong coffee or an equally strong IPA.
She’s that triple threat, all-in-one package that we love – strategic, detail-oriented, and creative. Renée’s an experienced campaigner who brings serious project management skills along with political and strategic chops to every project. She runs our Winnipeg office and works with clients across the prairies and northern Canada. Loves politics, coffee, her kids and her partner (not necessarily in that order).
Willy has a knack for tailoring messages that motivate audiences in both Quebec and the rest of Canada. She is keen on finding the right words – in both official languages – and developing strategies to help progressive policies succeed. A winter proselytizer, given half a chance Willy will try to get you out on a cross-country ski trail.
Aylwin’s a cutting-edge digital media creator with extensive experience in design, tech, production, organizing, and political comms. When he’s not exploring emerging media and the latest design tools, his innate curiosity helps deliver unique solutions for our Ontario clients. Voted most likely to be found taking apart electronics at home.
From start to finish, Katie helps turn good ideas into great ads. With invaluable production experience ranging from broadcast journalism to feature film visual effects, Katie brings her passion and curiosity to NOW’s team of production experts. A well-organized project that also speaks to an audience? That’s what makes her happiest! Always looking for documentary recommendations – good or bad.
Folakemi loves every stage in the creative process. With a passion for storytelling and a wealth of experience in digital film and commercial television production, she helps ensure that your ads reach the right audience on the right platform. When she’s not coordinating campaigns, you might find her starring on stage in her next theatrical role!
How to sum up Sean? He’s the perfect equation! A talented numbers person, who excels at keeping your budget on track and finding added-value for your campaigns. Plus he’s passionate about environmental rights and comparative politics. When he’s not crunching numbers, he’s probably enjoying classical music and spending time with his two cats – Eleanor and Jinx.
With a passion for attention-grabbing visuals and measurable goals, Sini oversees organic and paid social media campaigns across all platforms. Busy and energetic environments inspire her, and she goes above and beyond for her team and clients. When offline, she is most likely exploring new restaurants, shaking up a cocktail or hiking up a mountain with her husband and two dogs.
With a background in administration, customer service, and problem-solving, Casi is always ready for a challenge. By day, she supports her team in all departments imaginable, and by night, you'll find her trying out a new recipe, learning to play tennis, or watching a really bad rom-com.
Carrie is a leader in the field of media buying. With 30+ years of experience, she makes sure every client gets the most out of every media dollar. Carrie’s team of professional buyers achieve the best rates possible for our clients – available only through The NOW Group. Known for her quiet and reserved demeanour? Not so much :)
With a flair for the original and a fine eye for detail, she’s an experienced graphic designer, production artist, video editor, colour specialist, and web project manager. Naomi ensures every detail is executed right for the client. Taker of photos, baker of vegan yummies.
Jenn’s ability to make data dazzle is proven through her 6+ years of experience working on digital plans. As the first ever recipient of the industry’s Rising Star Award, Jenn continues to shine by always striving to make the world of digital media more engaging for audiences and helpful for telling brand stories.
This talented and highly-skilled designer ensures our projects always achieve great design – from ad campaigns to rebranding and everything in between. With training in visual communications & illustration, Laura has over 10 years of national design experience with ad agencies and running her own studio. When she’s not creating inspired designs, she’s breathing the sea air with her two dogs.
A creative producer with over 25 years of experience, Sylvia brings keen attention to detail, and an ability to manage budgets, projects and timelines of all sizes. From retail to corporate, to agencies and anything in between – she’s done it all. Side hustles include hugging all the dogs, walking in low tides and finding the perfect piece of vintage.