Working families are feeling it every day. Pay cheques aren’t keeping up with the cost of living. And it’s true for almost everyone — unionized and non-unionized workers in both the private and public sectors. 

Now, MGEU is leading the call to help change that with a new campaign across Manitoba that aims to build support for higher wages for all workers. 

It’s time to pay workers fairly. That’s the Manitoba way.  

First launched in June and continuing through the fall, MGEU’s new campaign across Manitoba urges the provincial government and employers to pay all workers fairly.  

It’s an inclusive message that supports bargaining efforts on behalf of MGEU’s 34,000 members. And it advocates for better wages for every worker in the province. That makes it a great example of how unions can stand up for their members and for all workers, too. 

At the heart of the campaign is a simple truth: right now, virtually every worker needs a raise — and that includes public service workers who deliver public services for Manitobans every day. Backed up by qualitative research, we know that’s a persuasive message that resonates with Manitobans, helping to build support for investments in better wages and working conditions for the people who keep our public services running. 

The new campaign features a series of signature video ads that lean into what makes Manitoba the friendly province. Manitobans look out for each other, lend a hand, and do what’s best for one another. It’s a big part of what it means to live in Manitoba. And now, it’s time for the government and employers to do the very same — for all workers. 

The new campaign includes online video, billboards, radio spots, and social media ads across the province. Building on the momentum of MGEU’s refreshed visual identity, MGEU’s logo is a nod to the union’s proud past, while emphasizing its forward momentum, growth, and ambition. 

For many years, MGEU’s brand had been well-served by a simple red box with white lettering. But by 2025, it was time for the union’s look to evolve to better reflect its growing membership and influence.  

MGEU called on our team to find the best solution. And we delivered. We guided MGEU through our proven brand refresh process, listening to the team and designing a look and feel that’s fresh — but, importantly, speaks to the union’s unwavering values and its aspiration to truly make life better for everyone. 

The new logo takes MGEU ‘out of the box’ with a modern look designed to prioritize accessibility and digital use. Our design team re-imagined the iconic square as a red corner and arrow, moving the brand forward and upwards, and reflecting MGEU’s commitment to lifting up its members and all Manitobans. 

While the union’s look has been reimagined and refreshed, MGEU’s time-honoured tagline — Putting People First — remains at the heart of the brand. It’s the frame that perfectly defines MGEU’s commitment to the people and public services that make Manitoba’s communities strong and vibrant. 

We’re incredibly proud to support the work that MGEU is doing on behalf of its members and all Manitobans.  

Learn more about the new campaign here.  

Want to talk about your union’s next campaign to win better wages and conditions for workers? Reach out! We’re here to help!