Choosing a bottle for the BBQ this weekend?

If you’re in Nova Scotia and shopping at the publicly owned NSLC, then no matter what you pick, you’re making the perfect choice!

NSLC liquor stores put 100 percent of profits back into Nova Scotia’s communities. That’s over $280 million a year for schools, hospitals, and roads.

And this summer, NSGEU is working to keep it that way with a fresh campaign to protect public liquor from privatization.

From delivering crucial funding for public services to supporting social responsibility and good jobs in small communities, publicly owned liquor means there’s more in every bottle.

But in recent months, the provincial government has announced that it’s opening the door to potentially privatizing liquor sales, a decision that would put all the benefits of public liquor in jeopardy. And if the government proceeds with privatization, families and communities will wind up paying for it.

Public liquor is working for Nova Scotians. Why mess with a good thing?

Working with NSGEU, the union that represents 700 members working at NSLC, our team designed an eye-catching new campaign to let Nova Scotians know the value of public liquor sales – and how privatization would put it all at risk.

Launched in June, the campaign taps into the summer vibes to celebrate all the good that public liquor delivers for Nova Scotia.

A new radio spot, airing province-wide throughout July, leans into BBQ season. And the campaign features a suite of beautifully designed digital and social ads with a range of tones – some are cheerful and celebratory of the benefits of public liquor, while others deliver a cheeky contrast: “Privatization? Put a cork in it.”

Our team couldn’t be prouder to support NSGEU’s work to keep liquor public and keep it working for all Nova Scotians. It’s about protecting the public services that people count on – and the public ownership that makes our communities stronger.

Want to talk to our team about your next campaign to support good jobs and public services? We’d love to hear from you.