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When kids get home from school, every parent wants to know how their day went.

We’re curious about what they did and what they learned. But we also want to know what conditions are like inside their school and their classrooms.

ETFO’s new fall campaign gives parents an answer. Launched in mid-September and running provincewide throughout the fall, the new series of video ads invites parents to come along and see what it’s really like inside Ontario’s crowded classes — from our Kids’ Perspective.

Told from the perspective of an elementary student, each ad takes viewers inside Ontario’s overcrowded classes. The reality is that it’s noisy, crowded, hot, and overwhelming. And when kids need help, too often there’s not enough to go around.

Once a kid falls behind, it’s really hard to catch up. And students who used to have dedicated support are getting less and less time with the educators and EAs who help them learn — and help kids love school.

The campaign is airing on linear and connected TV, across digital channels, and on radio, where listeners hear what a crowded classroom really sounds like. In each of the spots, the students express their frustration in a simple and direct way that’s hard to argue with: “I wish somebody would do something.”

And elementary educators are doing something.

The campaign marks the second year of ETFO’s smaller classes, BIG DIFFERENCE campaign, which first launched last fall to support the union’s bargaining efforts.

The Ford government has cut $6.5 billion from Ontario’s classrooms since 2018. And elementary educators see the impact every day. That’s why ETFO is standing up to the Ford cuts and continuing to bargain for smaller classes and more support — to make school better for over 980,000 elementary students across Ontario.

The campaign includes high-profile billboards and out-of-home ads, as well as ETFO’s always-on social and digital presence that delivered over 100 million impressions in the last year.

Smaller class sizes — with proper funding for the supports that students need — would make a big difference for our kids and their teachers, unlocking the power and promise of public education and making it possible for educators to do more of what they do best: spotting the needs of every student and helping our kids get the supports they deserve. 

See more of the campaign and search for how much the Ford government has cut from each school at BuildingBetterSchools.ca.

Want to explore what you can do with your next campaign? Give us a call or say hello!

All workers need a union. It’s the key to better wages, better working conditions, and better public services for Canadians. 

Yet, right now, too many health care workers in BC still don’t have a union, especially lower-paid workers in private seniors’ care. It’s tough work, and it’s underpaid. And without a union, these workers don’t have the backup they need.  

BC’s largest health care union is working to change that.  

HEU’s province-wide organizing campaign combines high-visibility creative and precision-focused tactics to reach non-unionized health care workers where they are – at work, en route, and in their communities. 

Launched first in 2025 and continuing through 2026, the campaign features billboards, transit ads, and social and digital ads featuring real HEU members.  

And the campaign invites non-unionized health care workers to join HEU, the best union for BC’s health care workers.  

Check out the campaign! 

Organizing is hard work. It takes genuine conversations, real relationship building, and sustained commitment to show up and build trust.  

HEU’s new campaign supports the vital work of organizers by building visibility for the union and ensuring that workers see HEU’s presence repeatedly, including on their way to work, in their feeds, and when the shift is done. 

Our team is deeply committed to building Canada’s labour movement – and helping all unions win better wages and working conditions for more people in more places. 

Want to talk about your union’s next organizing campaign?  

There’s no time like now to get started! Let’s talk. 

Low wages for workers come with dangerous side effects for everyone who needs health care. 

That’s the stark warning in CUPE 5430’s new campaign to demand fair pay for 14,000 workers who keep health care running in Saskatchewan. 

The lowest pay in Canada and four years of frozen wages — during a national cost of living crisis — are having devastating consequences for frontline health care workers across the province. Without immediate action to raise wages, many can’t afford to keep working in health care. 

And the consequences aren’t just felt by workers and their families. They’re felt by patients, too. 

Side effects include short-staffing, health care workers leaving, hallway medicine, and longer waits for care. 

The new campaign is airing province-wide on digital video, billboards, transit shelters, and across social media platforms. 

We’re incredibly proud to support the work that CUPE 5430 is doing on behalf of all health care workers and patients across Saskatchewan. See more of the campaign at FairDealforHealthCare.ca.  

Want to talk about your union’s next campaign to win better wages and working conditions for all workers? Contact us here. Our team is ready to help. 

Working families are feeling it every day. Pay cheques aren’t keeping up with the cost of living. And it’s true for almost everyone — unionized and non-unionized workers in both the private and public sectors. 

Now, MGEU is leading the call to help change that with a new campaign across Manitoba that aims to build support for higher wages for all workers. 

It’s time to pay workers fairly. That’s the Manitoba way.  

First launched in June and continuing through the fall, MGEU’s new campaign across Manitoba urges the provincial government and employers to pay all workers fairly.  

It’s an inclusive message that supports bargaining efforts on behalf of MGEU’s 34,000 members. And it advocates for better wages for every worker in the province. That makes it a great example of how unions can stand up for their members and for all workers, too. 

At the heart of the campaign is a simple truth: right now, virtually every worker needs a raise — and that includes public service workers who deliver public services for Manitobans every day. Backed up by qualitative research, we know that’s a persuasive message that resonates with Manitobans, helping to build support for investments in better wages and working conditions for the people who keep our public services running. 

The new campaign features a series of signature video ads that lean into what makes Manitoba the friendly province. Manitobans look out for each other, lend a hand, and do what’s best for one another. It’s a big part of what it means to live in Manitoba. And now, it’s time for the government and employers to do the very same — for all workers. 

The new campaign includes online video, billboards, radio spots, and social media ads across the province. Building on the momentum of MGEU’s refreshed visual identity, MGEU’s logo is a nod to the union’s proud past, while emphasizing its forward momentum, growth, and ambition. 

For many years, MGEU’s brand had been well-served by a simple red box with white lettering. But by 2025, it was time for the union’s look to evolve to better reflect its growing membership and influence.  

MGEU called on our team to find the best solution. And we delivered. We guided MGEU through our proven brand refresh process, listening to the team and designing a look and feel that’s fresh — but, importantly, speaks to the union’s unwavering values and its aspiration to truly make life better for everyone. 

The new logo takes MGEU ‘out of the box’ with a modern look designed to prioritize accessibility and digital use. Our design team re-imagined the iconic square as a red corner and arrow, moving the brand forward and upwards, and reflecting MGEU’s commitment to lifting up its members and all Manitobans. 

While the union’s look has been reimagined and refreshed, MGEU’s time-honoured tagline — Putting People First — remains at the heart of the brand. It’s the frame that perfectly defines MGEU’s commitment to the people and public services that make Manitoba’s communities strong and vibrant. 

We’re incredibly proud to support the work that MGEU is doing on behalf of its members and all Manitobans.  

Learn more about the new campaign here.  

Want to talk about your union’s next campaign to win better wages and conditions for workers? Reach out! We’re here to help!