Celebrating 30 Years of Creating Good

January 27, 2022

It’s a big year at NOW.

We’re celebrating 30 years of creating great campaigns for good causes. And we couldn’t be prouder of the work we’ve done with you.

Our work is all about people.

It started with a few visionary communicators in Vancouver – and an idea for a new kind of creative agency: one that works to promote social good.

We wanted to create an advertising agency that would serve progressive causes and social good right across the country. We wanted to work with clients we believed in.”

Ron Johnson, founding co-partner

The world of advertising is constantly changing. And our team has changed, too. But the values that drive NOW forward have stayed consistent from the very start.

Our mission has always been to create ad campaigns that help make life better for everyday people.

And that’s what drives us forward every day. Since 1992 we’ve been jumping into the fight – to protect public services, improve workers’ rights, and build a more secure and sustainable future for everyone.

We don’t just make beautiful ads. We work strategically to change minds – and shift behaviours.

Thirty years ago, I could never have imagined the many accomplishments we would achieve and the enduring impact The NOW Group would have on causes and policies from coast to coast.”

Ron Johnson, founding co-partner

From our earliest projects to reduce tobacco use amongst young people to our most recent campaigns to end gender-based violence, we’ve worked on thousands of projects with incredible clients and colleagues across Canada.

We’re proud to be part of campaigns that have helped thousands of workers win better wages, better benefits, and more job security.

We’ve helped build stronger connections between parents and teachers. And between patients and frontline health care workers.

We’ve helped progressive leaders connect with millions of voters – and even win a few elections.

And along the way, we’ve trained a generation of communicators in the art of message: Connect, Contrast, and Solve!

Making change is not only about winning arguments. It is also about winning hearts and mind. It’s a lot more nuanced than selling a product.”

Ron Johnson, founding co-partner

It’s all about people.

What started as an idea 30 years ago has grown into what NOW is today: Canada’s leading creative agency dedicated to positive change. We’re constantly evolving, adapting and embracing new ways of communicating.

And we’re incredibly proud to be that rare ad agency that’s actually led by women – at every level.

We’re grateful for the opportunities our clients have given us over the past 30 years, and and all the work you’ve done to help make life better for others.

Together, let’s do even more good.

Read the reflections of NOW’s founding co-partner Ron Johnson here.