NOW named Best International Firm at 2022 Reed Awards

It’s Awards Season! And we’re excited to announce that NOW and our clients have won six awards at the 2022 Reed Awards.

Recognizing excellence in campaign and advocacy advertising, this year’s Reed Awards include international entries from across Europe, Latin America, and Australia.

We’re thrilled that NOW’s work stood out to the judges. This year, our clients’ campaigns have been honoured with top awards for:

  • Best Canadian TV Ad
  • Best Canadian Online Video
  • Best Canadian Online Ad Campaign
  • Best International Use of Outdoor Advertising
  • Best International Online Ad Campaign

We couldn’t be more proud of the work that our team and our clients are doing – to make life better for people.

And as NOW celebrates our 30th anniversary, we’re especially proud to have been named Best International Firm. It’s an honour we share with our clients and production partners across Canada.

Take a look at one of our winning entries!

Best International Online Ad Campaign

Parallel Stories
Campaign: Care Can’t Wait
Client: Hospital Employees’ Union

Long-term care needs a long-term fix. Working with the Hospital Employees’ Union in BC, our team designed a new iteration of HEU’s Care Can’t Wait campaign – with fresh creative, an innovative approach to storytelling, and a beautiful new website.

To bring the stories of long-term care residents and workers to life, we developed two ads that complement each other. Told from the perspective of a senior and a worker, these ads reflect the compassion and dedication that workers demonstrate every day – and how it means the world to seniors living in care.

Dolores’ story
Celina’s story

To find out more and show your support for the campaign, visit