November 26th, 2010
NOW-ers Robb Gibbs, Marie Della Mattia and Ron Johnson attended the International Association of Political Consultants 43rd Annual World Conference in Paris last week. Democracy Medal winner Morgan Tsvangirai, Prime Minister of Zimbabwe delivered the keynote address highlighting the integral role the international community has held in fostering legitimate elections in developing democracies. “Democracy cannot flourish in isolation,” he said.
Speakers also included former White House Communications Director Anita Dunn and former Director of Government Information Service of France Theirry Saussez in a panel discussion on the challenges of communications for governments moderated by our own Marie Della Mattia.
Advisors to the leaders in Britain’s first ever televised leaders’ debates also shared their insights in prepare leaders to this intense scrutiny. At the end of the day, over 53% of the general population said these debates had an impact on who they voted for.
The 44th Annual IAPC World Conference will be held in Istanbul, November 17-20, 2011 so save the dates.
Tags: iapc, international, politics, social marketing, strategy
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October 20th, 2010
Signs (Saskatchewan Government and General Employees’ Union)
In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.
Regular people. Telling their stories. Showing what’s at stake… and what they stand to lose when governments decide to cut jobs and privatize services.
In Signs, the SGEU is making the case that the sell-off of Saskatchewan highways will cause lasting damage to families, businesses and communities. Voice-over isn’t much needed, and when you play the ad you’ll find out why.
You also might want to check out the ad’s call-to-action, taking you to If You Love Saskatchewan with more information about the quiet privatization of services people rely on every day. And while you’re there, join us by showing your heart to Saskatchewan’s vital public services and the people who provide them.
Tags: ad, anti-privatization, Online, union communications, video
Posted in Interactive, Online, Public Services | No Comments »
October 5th, 2010
The small moments that make a difference for kids, and inspire teachers to do their best; on World Teachers Day, we want to share this print & radio creative developed for the BC Teachers’ Federation.
Tags: education, teachers, union branding, world teachers day
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July 12th, 2010
RT @unionorganizing Union organizing leaflets that work: http://ht.ly/1NOg0 We just found this May 19 profile on our work with Teamsters Canada. Like the concept of using social proof to validate claims. Thanks Jason!
Tags: organizing, union communications
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June 25th, 2010
The latest issue of Campaigns and Elections Canada hit the virtual stands yesterday. It focuses on social media tools in campaigning and features an article on online video by our own Marie Della Mattia. The whole issue is free to view here.
Tags: campaigns, canada, elections, Online, Social Media, video
Posted in General, Training & Coaching | No Comments »
June 18th, 2010
Journey
Nurses at the MNU (Manitoba Nurses’ Union) touch people at every stage of their lives. We proudly helped them create this ad to celebrate the connection their nurses have with patients.
Join us for the Journey. It’s only 30 seconds but we hope this moves you as much as we were moved. Thanks to our friends at the Manitoba Nurses’ Union and Frantic Films for your wonderful collaboration on this spot.
Tags: branding, nurses, union advertising, video
Posted in General, Public Services | No Comments »
June 11th, 2010
NOW President and CEO Marie Della Mattia spoke with delegates at the Federation of Community Social Services of BC 28th Annual General Meeting: Responding to the Call. She reported on strategic communications work done with the Roundtable of Provincial Social Services Organizations. Who is our audience? What is our message? And what makes our message believable? Giving our sector a bigger voice: a strategic communications framework.
Tags: positioning, strategic communications, strategy
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May 27th, 2010
A government privatization in just one region – how do you make the public care?
The challenge for BC Ambulance Paramedics is to define the problem in a way that gets people to pay attention. We think we’ve achieved that with this radio and print campaign.
Tags: anti-privatization, paramedics, Public Services, union advertising
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May 19th, 2010
Stay Out of Gangs — English (Government of Manitoba)
'Stay out of gangs' was an ad written and produced for the Government of Manitoba. Focus group tested against other options in Manitoba youth detention centres, it was selected by ex-gang members as the most telling account of what the harsh realities of that life are for youth. This is the English version.
How to talk to young people about risky behaviours? We believe preachy is never effective. Young people in the justice system told us to be frank about the brutal side of gang involvement. Here’s the spot that just took home multiple Summit Creative Awards.
Tags: crime prevention advertising, social marketing
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May 18th, 2010
Investing (Manitoba Government Employees’ Union)
Our friends at the MGEU (Manitoba Government Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.
This MGEU TV campaign takes up the cause of the people who provide home care for seniors, people with disabilities and people with mental illness. The public does care about public employees’ working conditions – when they see the connection to them and their families. This spot and 3 others won NOW & the MGEU 3 Summit Awards for Political Broadcast Advertising in 2010.
Tags: Public Services, union communications
Posted in Awards, General, Public Services | No Comments »
