In the News

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30 years of great campaigns for good causes

As 2022 turns into 2023, we’re taking a look at some of the most memorable ads that our teams have created over the past 30 years. Enjoy!

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5 best practices for effective health promotion campaigns

Can advertising help solve the most complex challenges facing our communities and our loved ones? The answer is yes. Compelling, persuasive, and well-planned campaigns can be highly effective tools for raising public awareness about tough topics. When they’re done right, public awareness campaigns to reduce stigma, keep people safe, and encourage healthy behaviour change can...

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Animated ads help Manitoba Teachers stand out

Think animation doesn’t work for public issue advertising? Think again! There are times when animated ads can be a great option to help get your message noticed. This fall, the Manitoba Teachers’ Society has launched a back-to-school campaign that features three unique animated ads—each designed to engage teachers, parents and the public across the province....

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Did it get a laugh? 5 ways humour can work for you

Every successful ad does one thing right. No matter what it’s trying to say or sell, a great ad has the perfect tone to meet its audience in the moment. When it comes to public issue advertising, most campaigns take a serious tone. But there are times when the moment or the issue creates an...

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CUPE launches new campaign to rebuild public services in Winnipeg

What kind of Winnipeg do you want? That’s the compelling question at the heart of a new ad campaign from CUPE Local 500, the union representing more than 4,900 workers at the City of Winnipeg. The answer for most people? A city that works better. For everyone.

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Every student is unique. Underfunding education impacts them all.

With kids back in school, the Saskatchewan Teachers’ Federation is launching a new province-wide ad campaign to raise awareness of how cuts to public education are impacting students. And teachers are helping to share the message and amplify the campaign.

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Hey Drivers! Try Transit.

Stuck in traffic? Tired of the drive? Want to curb your emissions and cut your commute? It’s time to try transit. CUPE transit workers in British Columbia have launched a new out-of-home and social media campaign to help bring more people on board. And our team is excited to bring the campaign to life.

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Building Awareness and Support for Ottawa’s Hospitals and Health Faculties

When you think of health research and innovation, Ottawa should be top of mind. It’s the place where better care is being delivered and developed every day – thanks to a unique partnership amongst the University of Ottawa’s Faculty of Medicine and Faculty of Health Sciences, the Children’s Hospital of Eastern Ontario (CHEO), The Ottawa Hospital …