In the News

triangle

news + blog articles

post featured image
It’s a brand new look for NUPGE

There’s so much we love about NUPGE. It’s a unique family of unions that serves as the national voice for its provincial components, representing 425,000 members who deliver public services of every kind. Our goal? To help NUPGE look its best.

post featured image
NOW honoured for ad tech innovation at 2023 Pollie Awards

We’re thrilled to announce that we’ve won the silver award for Best Ad Technology Innovation at the 2023 Pollie Awards! The NOW Group is the only Canadian ad agency to win at this year’s Pollies, a competition dominated by the biggest names in American political advertising—like the Lincoln Project.

post featured image
New ads for CUPE 503 show the beauty in working for our communities

If you’ve ever been to Ottawa or Eastern Ontario, you know it’s a beautiful place. But it’s not just the natural beauty of a lush green valley, stunning fall foliage, or snowy hills. There’s beauty here—in the work that thousands of people do to build our communities up and bring us together. 

post featured image
NOW writer’s short story wins silver for National Magazine Award: The Museum of Winter

Love it or curse it, winter is a defining feature of life in Canada, but we are seeing it change and recede as the climate crisis takes its toll. This story imagines a future where the season has disappeared entirely. What remains when the snow is gone for good?

post featured image
Canadian Cancer Society calls for better access to palliative care

Everyone in Canada has a right to access palliative care. But for too many people and their loved ones, it’s not there when they need it. This month, the Canadian Cancer Society has launched a new national campaign to raise awareness of the benefits of palliative care—and call for better access for all.

post featured image
Year in review: 5 memorable ads from 2022

With the new year on the horizon, it’s time for a holiday tradition at The NOW Group! Every December, we love celebrating some of the most creative, moving, and memorable ads we’ve seen over the past year—from all over the world.

post featured image
30 years of great campaigns for good causes

As 2022 turns into 2023, we’re taking a look at some of the most memorable ads that our teams have created over the past 30 years. Enjoy!

post featured image
5 best practices for effective health promotion campaigns

Can advertising help solve the most complex challenges facing our communities and our loved ones? The answer is yes. Compelling, persuasive, and well-planned campaigns can be highly effective tools for raising public awareness about tough topics. When they’re done right, public awareness campaigns to reduce stigma, keep people safe, and encourage healthy behaviour change can...