Smaller Classes. Big Difference.

ETFO

Public education holds an incredible promise for every
child. It’s the promise of the best start in life. When
schools are properly funded and resourced, public
education can meet the unique needs of every student,
helping kids discover their love of learning and their
limitless potential.

But right now, crowded classes in Ontario’s elementary
schools are getting in the way of that promise. And when
classes are too big, it makes it harder for every student
to learn – and for educators to teach.

The Elementary Teachers’ Federation of Ontario, the
largest education union in Canada, is leading the way to
help change it. Dedicated to protecting and improving
public education for all, ETFO’s Building Better Schools
campaign is a multi-year, multi-phase effort to improve
classroom conditions.

Our team is helping ETFO connect with more parents and
educators than ever before, delivering:

Over 102 million social and digital impressions each
year for ETFO’s campaigns
14 million digital impressions – in just one day – across
3,300 out-of-home locations to celebrate World
Teacher Day
Ads in 10 languages to reach parents across the
province

From online bullying to outbursts of frustration, kids
today are facing overwhelming challenges at school and
beyond. Teachers and educators have the training to
spot the unique needs of students, but crowded classes
are making it all but impossible to see what students
need and deliver the supports they deserve.

ETFO’s new series of ads, called Spot it, challenges
viewers to do just that – ‘spot’ specific children and
their unique challenge or need within a busy classroom.
Bringing viewers into a teacher’s POV, the series
highlights the impact that crowded classes are having on
students and educators.

The solution is clear. Smaller classes would help unlock
the power and promise of public education. And they
would give educators the opportunity to do more of
what they do best: recognizing the unique needs of
students and delivering the unique supports to help them
overcome every challenge – and learn to love learning.

ETFO’s campaign sums it up perfectly: Smaller Classes.
Big Difference. For students who need more support.
For kids who need a bigger challenge. And for parents,
teachers, and educators who all share the commitment
to giving every child the best start in life.