CleanBC

CleanBC

GOVERNMENT OF BRITISH COLUMBIA

Tackling the climate emergency takes real leadership
with a real plan. And bringing people together to take
climate action requires a strong and thoughtful brand
identity, rooted in the pride that people feel and the
aspiration to protect our home today – and for future
generations.

As the Government of British Columbia developed one
of North America’s leading climate action plans, our team
worked with the government to develop the plan’s brand
and comprehensive visual identity. Informed by extensive
research, we recommended the name CleanBC. Our
team of designers brought a crisp, modern, uplifting
aesthetic to life with a green-and-blue palette that
reflects BC’s incredible land, sea, and air.

The tagline, our nature. our power. our future., speaks
to British Columbians’ strong sense of environmental
stewardship and pride. It captures the vision and mission
of the plan in a single phrase that reflects the power and
potential of positive action to make a real difference in
the fight against the climate crisis.

Since launching the brand, we’ve helped the government
build public awareness of the climate plan and the ways
British Columbians are taking action – starting with
Retrofit, which uses cheeky humour to encourage people
to switch to clean energy and lower their emissions. The
ad won the Gold Award for Government Marketing at
the Summit Creative Awards.

Our latest ad, Faces, features real people across the
province whose work is helping BC tackle the climate
emergency. It was awarded the Bronze Award for Best
TV Campaign (Public Affairs / Issue Advocacy) at the
international Pollie Awards.