The NOW Group

triangle
prev button
next button

Humour in Political Advertising

NDP

At the heart of a great campaign is the art of drawing people in. It’s about building a bigger coalition, expanding the tent, and moving undecided voters off the fence – and on side.

But today, too many political ads fail to do that. They’re predictable, scary, or just plain over-the-top! They might work for die-hard supporters, but they push potential voters away – the very people that a campaign needs to convince.

We take a different approach.

Humour is one of the most under-appreciated tools of persuasion. And getting a smile is often he first step to making a new friend – and gaining a new supporter.

It’s one of the reasons why many provincial and federal NDP campaigns have tapped us to find creative approaches to get voters’ attention – and cut through the noise.

As the scrappy underdog of Canadian politics, the NDP tands up to powerful interests and fights for ordinary people. Founded with organized labour and dedicated to improving life for working people, the NDP has earned a reputation for being down-to-earth, relatable, and focused on what matters to everyday families.

With cheeky and conceptual ads that audiences aren’t expecting, we’ve helped NDP campaigns reflect powerful truths about people’s lived experience. Ads like Dodgeball and Stairmaster have taken on serious issues in surprising and unforgettable ways – to show that the NDP is the party that truly gets what people are going through.

Less literal. Less cringe. More emotional. More effective.

Turns out, a light touch and a little levity can go a long way to landing a tough punch – with a smile.

prev button
next button