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Humour in Political Advertising

NDP

At the heart of a great campaign is the art of drawing
people in. It’s about building a bigger coalition,
expanding the tent, and moving undecided voters off
the fence – and on side.

But today, too many political ads fail to do that. They’re
predictable, scary, or just plain over-the-top! They might
work for die-hard supporters, but they push potential
voters away – the very people that a campaign needs
to convince.

We take a different approach.

Humour is one of the most under-appreciated tools of
persuasion. And getting a smile is often the first step to
making a new friend – and gaining a new supporter.

It’s one of the reasons why many provincial and federal
NDP campaigns have tapped us to find creative
approaches to get voters’ attention – and cut through
the noise.

As the scrappy underdog of Canadian politics, the NDP
stands up to powerful interests and fights for ordinary
people. Founded with organized labour and dedicated
to improving life for working people, the NDP has
earned a reputation for being down-to-earth, relatable,
and focused on what matters to everyday families.

With cheeky and conceptual ads that audiences aren’t
expecting, we’ve helped NDP campaigns reflect
powerful truths about people’s lived experience. Ads
like Dodgeball and Stairmaster have taken on serious
issues in surprising and unforgettable ways – to show
that the NDP is the party that truly gets what people are
going through.

Less literal. Less cringe. More emotional. More
effective.

Turns out, a light touch and a little levity can go a long
way to landing a tough punch – with a smile.

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