Hire More Teachers

BC TEACHERS’ FEDERATION

The BC Teachers’ Federation is the leading voice for
public education in British Columbia. And it’s built a
reputation for thoughtful and effective public campaigns
on the issues that matter most to parents, students, and
teachers.

Helping kids find their way is what teachers do. But
today, BC’s schools are facing significant challenges.
Students have complex needs. Many require additional
supports – from special educational supports to mental
health needs. And a shortage of teachers makes it
harder to deliver those supports to our kids.

To raise awareness of these challenges, BCTF has run
a series of campaigns that have successfully increased
public awareness of the teacher shortage. And now
BCTF is building on that message with a call to support
better learning conditions – and better working
conditions – in BC schools.

It all starts with hiring more teachers – so they can
help more kids.

Our latest ad, Hire More Teachers, was named Best
Canadian TV Ad at the Reed Awards. We’re proud to
help BCTF raise public awareness of the challenges in
public schools – and highlight the solutions that can
make schools better for everyone.

Our kids and their teachers. Worth investing in.