New Visual Identity

MGEU

With MGEU, the union representing 32,000 working
Manitobans, our team designed a new visual identity
that nods to the union’s proud past while emphasising
its forward momentum and ambition.

For over 30 years, MGEU’s brand has been well-served
by a simple red box with white lettering. But by 2025, it
was time for the union’s look to evolve to better reflect
its growing membership and influence.

We guided MGEU through our proven brand refresh
process, listening to the team and designing a fresh look
and feel that speaks to the union’s unwavering goals
and values.

The new logo takes MGEU ‘out of the box’ with
a modern look designed to prioritize accessibility
and digital use. Our design team re-imagined the
iconic square as a red corner and arrow, moving
the brand forward and upwards – and reflecting
MGEU’s commitment to lifting up its members and all
Manitobans.

While the union’s look has been reimagined and
refreshed, the union’s time-honoured tagline – Putting
People First – remains at the heart of the brand. It’s the
frame that perfectly defines MGEU’s commitment to the
people and public services that make our communities
strong and vibrant.