In the News
news + blog articles
NOW named Best International Firm at 2022 Reed Awards
It’s Awards Season! And we’re excited to announce that NOW and our clients have won six awards at the 2022 Reed Awards. Recognizing excellence in campaign and advocacy advertising, this year’s Reed Awards include international entries from across Europe, Latin America, and Australia. We’re thrilled that NOW’s work stood out to the judges. This year,...
Canadians Love Sports. Here’s 8 Ways to Reach Them.
From casual viewers to die-hard fans, Canadian audiences can’t get enough sports. 28 million Canadians tuned into TV coverage of the Tokyo Olympics in 2021, according to CBC. Viewership for digital video soared by 62 per cent over the previous games. And this winter, from the Beijing Olympic Games to the World Cup qualifying matches,...
New Ad Shows the Dedication of Alberta’s Health Care Professionals
After two years of COVID-19, people working in health care across the country are reaching a breaking point. It’s hard work. And every shift brings more hard moments for workers on the frontlines. When provincial governments pick fights with workers and undermine public health care, it makes the job even harder. This week, the Health...
Celebrating 30 Years of Creating Good
It’s a big year at NOW. We’re celebrating 30 years of creating great campaigns for good causes. And we couldn’t be prouder of the work we’ve done with you. Our work is all about people. It started with a few visionary communicators in Vancouver – and an idea for a new kind of creative agency:...
Why NOW?
Back in 1991 the advertising team working on Mike Harcourt and the BC NDP’s successful BC election campaign bonded. We liked working together, and I realized something important: there are very specific skills required for political and advocacy advertising – skills that are not usually found in mainstream advertising. Making change is not only about winning...
Digital Ads in 2022: Death of the Cookie?
To start the New Year, Jenn Bowie, our digital media buyer, and Aylwin Lo, NOW’s creative technology specialist, sat down for a conversation about cookies. The digital kind! They talked about how the use of cookies is changing and what that means for our campaigns and the ability to reach audiences. Spoiler alert – building...
NOW Wins 4 Awards in Marketing Effectiveness
Every campaign has a purpose. And the Summit Marketing Effectiveness Awards recognize excellence in marketing campaigns that do what they’re supposed to do. It’s about changing minds and shifting behaviours. And it takes smart strategy, top-notch creative, and a talented production crew. Our team is thrilled to win 4 awards at the 2021 Summit Marketing...
Our Favourite Ads of 2021
Great ads have the power to make you giggle. Or bring you to the edge of tears. Tell a story in seconds. And change your mind, forever. They can be beautiful and cinematic. Or simple – and effective. But no matter what, great ads make us feel something. They stick with us. And leave impressions...
