In Our Communities, For Our Communities

In Our Communities, For Our Communities

CUPE 503

There’s beauty in a community that works for all of us. And every day, the members of CUPE 503 are delivering vital public services that make Ottawa – and communities across eastern Ontario – truly great places to live.

To celebrate the work being done by its nearly 10,000 members, we helped design a new look, new tagline, and new public awareness campaign for CUPE 503, featuring beautiful footage of members taking care of their communities.

We created a strong and distinctive logo with a fresh colour palette that feels neighbourly, friendly, and accessible. It’s a modern, updated design without being trendy. And the new tagline – In our communities. For our communities. – appears in a script font to convey a personal touch, like a handwritten note from CUPE members to the community.

The new visual brand has a sense of personality that’s down-to-earth and relatable. And it expresses CUPE members’ connection to providing the best public services for the communities that they’re proud to call home.

The new campaign and brand has also been recognized by our international advertising peers with the Silver Award for Public Service Campaign at the Summit Creative Awards.