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New digital campaign offers a fresh take on Seamless Childcare Now

CUPE BC has been campaigning for public childcare for years. In their latest digital campaign, Seamless Childcare Now, they're continuing the fight. And our team is proud to partner with BC’s largest union to help make life better for parents. While BC is making progress to improve public childcare and reduce costs for families, there’s more to do.

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NOW wins 5 Summit Creative awards, named Top Agency

We’re thrilled to announce that we’ve won 5 awards at the Summit Creative Awards, an international advertising competition featuring entries from 28 countries. And for the fourth year in a row, The NOW Group has been named a Top Agency in recognition of our team’s creative excellence.

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Bargaining success starts with smart strategic comms

It’s no surprise that a “summer of strikes” has given new visibility to the collective power of workers. With high-profile negotiations dominating headlines, this Labour Day more people are paying attention to bargaining efforts across a wide range of sectors.

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New STF campaign shows that cuts can’t be ignored

As students return to class this year, a new campaign from the Saskatchewan Teachers’ Federation is putting a spotlight on the biggest problem facing public schools—and delivering a message that’s hard to miss.

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BCTF launches new campaign to fix the teacher shortage

The BC Teachers’ Federation has launched a new digital and social campaign to raise awareness of the teacher shortage inside BC’s schools. And the message is clear. It’s time to fix it.

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It’s a brand new look for NUPGE

There’s so much we love about NUPGE. It’s a unique family of unions that serves as the national voice for its provincial components, representing 425,000 members who deliver public services of every kind. Our goal? To help NUPGE look its best.

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NOW honoured for ad tech innovation at 2023 Pollie Awards

We’re thrilled to announce that we’ve won the silver award for Best Ad Technology Innovation at the 2023 Pollie Awards! The NOW Group is the only Canadian ad agency to win at this year’s Pollies, a competition dominated by the biggest names in American political advertising—like the Lincoln Project.

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New ads for CUPE 503 show the beauty in working for our communities

If you’ve ever been to Ottawa or Eastern Ontario, you know it’s a beautiful place. But it’s not just the natural beauty of a lush green valley, stunning fall foliage, or snowy hills. There’s beauty here—in the work that thousands of people do to build our communities up and bring us together.