In the News
news + blog articles
Animated ads help Manitoba Teachers stand out
Think animation doesn’t work for public issue advertising? Think again! There are times when animated ads can be a great option to help get your message noticed. This fall, the Manitoba Teachers’ Society has launched a back-to-school campaign that features three unique animated ads—each designed to engage teachers, parents and the public across the province....
Did it get a laugh? 5 ways humour can work for you
Every successful ad does one thing right. No matter what it’s trying to say or sell, a great ad has the perfect tone to meet its audience in the moment. When it comes to public issue advertising, most campaigns take a serious tone. But there are times when the moment or the issue creates an...
CUPE launches new campaign to rebuild public services in Winnipeg
What kind of Winnipeg do you want? That’s the compelling question at the heart of a new ad campaign from CUPE Local 500, the union representing more than 4,900 workers at the City of Winnipeg. The answer for most people? A city that works better. For everyone.
Every student is unique. Underfunding education impacts them all.
With kids back in school, the Saskatchewan Teachers’ Federation is launching a new province-wide ad campaign to raise awareness of how cuts to public education are impacting students. And teachers are helping to share the message and amplify the campaign.
Hey Drivers! Try Transit.
Stuck in traffic? Tired of the drive? Want to curb your emissions and cut your commute? It’s time to try transit. CUPE transit workers in British Columbia have launched a new out-of-home and social media campaign to help bring more people on board. And our team is excited to bring the campaign to life.
Building Awareness and Support for Ottawa’s Hospitals and Health Faculties
When you think of health research and innovation, Ottawa should be top of mind. It’s the place where better care is being delivered and developed every day – thanks to a unique partnership amongst the University of Ottawa’s Faculty of Medicine and Faculty of Health Sciences, the Children’s Hospital of Eastern Ontario (CHEO), The Ottawa Hospital …
NOW Wins 4 Awards at the 2022 Pollie Awards
The work we do isn’t about winning awards. It’s about winning real results for people, winning hearts and minds for good causes, and winning positive change in people’s lives. But once in a while, it’s a nice perk to be recognized for making top-notch persuasive ads – that get noticed by our peers in the advertising...
Gentle strength at the heart of Pauktuutit Inuit Women of Canada’s new campaign
At The NOW Group, we’re dedicated to projects that make life better for people across Canada. And this spring, we’re honoured to partner with Pauktuutit Inuit Women of Canada on a new public awareness campaign to help end violence against Inuit women and girls – and meet survivors’ needs. Everyone has a right to be...
