In the News
news + blog articles
Celebrating Public Schools and the Dedication of Manitoba’s Teachers
The last two years have been difficult for everyone in our school communities. And a new ad for The Manitoba Teachers’ Society is giving a much-needed boost to educators and parents alike. With bold and colourful animation, the eye-catching spot celebrates the dedication of teachers – and what it means for students. Tapping into the...
Designing a New Look, New Magazine to Support Saskatchewan’s teachers
At NOW, we love great design. And not just the type that keeps us scrolling through Instagram. From graphics that grab attention to visual identities that engage and reflect our audiences, great design has the power to help your message go further – and bring more people into the conversation. In our latest design project,...
NOW named Best International Firm at 2022 Reed Awards
It’s Awards Season! And we’re excited to announce that NOW and our clients have won six awards at the 2022 Reed Awards. Recognizing excellence in campaign and advocacy advertising, this year’s Reed Awards include international entries from across Europe, Latin America, and Australia. We’re thrilled that NOW’s work stood out to the judges. This year,...
Canadians Love Sports. Here’s 8 Ways to Reach Them.
From casual viewers to die-hard fans, Canadian audiences can’t get enough sports. 28 million Canadians tuned into TV coverage of the Tokyo Olympics in 2021, according to CBC. Viewership for digital video soared by 62 per cent over the previous games. And this winter, from the Beijing Olympic Games to the World Cup qualifying matches,...
New Ad Shows the Dedication of Alberta’s Health Care Professionals
After two years of COVID-19, people working in health care across the country are reaching a breaking point. It’s hard work. And every shift brings more hard moments for workers on the frontlines. When provincial governments pick fights with workers and undermine public health care, it makes the job even harder. This week, the Health...
Celebrating 30 Years of Creating Good
It’s a big year at NOW. We’re celebrating 30 years of creating great campaigns for good causes. And we couldn’t be prouder of the work we’ve done with you. Our work is all about people. It started with a few visionary communicators in Vancouver – and an idea for a new kind of creative agency:...
Why NOW?
Back in 1991 the advertising team working on Mike Harcourt and the BC NDP’s successful BC election campaign bonded. We liked working together, and I realized something important: there are very specific skills required for political and advocacy advertising – skills that are not usually found in mainstream advertising. Making change is not only about winning...
Digital Ads in 2022: Death of the Cookie?
To start the New Year, Jenn Bowie, our digital media buyer, and Aylwin Lo, NOW’s creative technology specialist, sat down for a conversation about cookies. The digital kind! They talked about how the use of cookies is changing and what that means for our campaigns and the ability to reach audiences. Spoiler alert – building...
